Celsius Holdings Surges to 333rd in Trading Volume Despite Stock Decline

On April 29, 2025, Celsius Holdings (CELH) saw a trading volume of $254 million, marking a 35.89% increase from the previous day. This surge placed Celsius in the 333rd position in terms of trading volume for the day. However, despite the high trading volume, the stock price of Celsius Holdings declined by 1.31%, marking the fifth consecutive day of decline and a total decrease of 6.29% over the past five days.

Celsius Holdings, Inc. announced that its portfolio brand Alani Nu® has surpassed $1 billion in retail sales for the trailing 52-week period ended April 13, 2025. This significant milestone was driven by accelerated brand growth, strong innovation, and a growing consumer segment seeking better-for-you, functional beverages. The achievement underscores Alani Nu's success in developing consumer-focused product innovation and creating a strong, relatable brand.

John Fieldly, Celsius Chairman and CEO, expressed excitement about this achievement, highlighting Alani Nu's unique position within the Celsius portfolio. He believes that this milestone is evidence of Alani Nu's uniqueness and special appeal, and that the best is yet to come for the brand. The acquisition of Alani Nu by Celsius Holdings, completed on April 1, 2025, has expanded Celsius' functional beverage portfolio, reaching more consumers who seek better-for-you, zero-sugar beverage alternatives.