Celsius Holdings Surges 2.47% Amid 48.49% Volume Plunge Ranks 386th in Trading Activity

Celsius Holdings (CELH) rose 2.47% on August 13, 2025, with a trading volume of $0.30 billion, marking a 48.49% decline from the previous day’s volume. The stock ranked 386th in trading activity among listed equities.

Analysts revised earnings forecasts for Celsius, with B. Riley lowering its Q3 2025 EPS estimate to $0.21 from $0.22. Despite this adjustment, the firm maintained a "Buy" rating and a $56.00 price target. Other analysts, including Needham & Company and Maxim Group, raised price targets, elevating the average target to $51.72. B. Riley also projected $0.83 EPS for FY2025, $1.28 for FY2026, and $1.77 for FY2027, reflecting optimism about the company’s long-term growth trajectory.

Celsius reported Q2 earnings of $0.47 per share, exceeding estimates by $0.24, with revenue surging 83.9% year-over-year to $739.3 million. The company’s net margin stood at 7.91%, and its return on equity reached 36.88%. Analysts highlighted strong performance from the Alani Nu brand, which saw retail sales grow 129% in the quarter, driven by limited-time product launches. However, the parent Celsius brand faced margin pressures in North America, where its dollar share in the energy drink category fell to 11%.

Recent insider activity included CEO John Fieldly selling 143,167 shares, reducing his stake by 13.78%, and major shareholder Deborah Desantis disposing of 100,000 shares, trimming her position by 0.56%. Institutional investors, including ProShare Advisors and TD Private Client Wealth, increased their holdings in Q1 and Q2 2025, reflecting confidence in the stock’s strategic direction.

A backtest of a strategy purchasing the top 500 stocks by daily trading volume and holding them for one day yielded a 3.77% return from 2022 to the present. This outperformed a baseline of holding all market stocks, though the approach carries risks tied to market volatility and liquidity. The results underscore the potential, but not guaranteed, effectiveness of volume-driven trading strategies in capturing short-term momentum.