Celsius Holdings Surges 17.27% on Record Earnings and Acquisition Trading Volume Ranks 73rd in Market Activity

On August 7, 2025, Celsius Holdings (CELH) surged 17.27% to $51.23, with a trading volume of $1.21 billion, ranking 73rd in market activity. The stock’s rally followed the company’s Q2 2025 earnings release, which highlighted record revenue of $739.3 million—a 84% year-over-year increase—driven by the April 2025 acquisition of Alani Nu and robust demand for zero-sugar functional beverages. The company captured a 17.3% market share in the U.S. RTD energy category, up 180 basis points from the prior year.

Financial performance underscored operational strength, with gross profit rising to $380.9 million (51.5% margin) and adjusted EBITDA exceeding $200 million. International revenue grew 27% to $24.8 million, reflecting expansion in markets like the UK, Australia, and France. CEO John Fieldly emphasized disciplined execution and brand leadership in a rapidly evolving category, noting Alani Nu’s 129% year-over-year retail sales growth and the CELSIUS brand’s resilience amid competitive pressures.

Strategic initiatives, including the “Live. Fit. Go.” marketing campaign and product innovation, fueled consumer engagement. Alani Nu’s limited-time offers, such as Sherbet Swirl and Cotton Candy, drove incremental sales, while Celsius’s zero-sugar fizz-free flavors attracted new demographics. The company’s 52-week retail sales surpassed $4 billion, outpacing combined sales of the next eight RTD energy brands. Margin pressures from input costs and tariffs were acknowledged but offset by operational efficiencies and favorable product mix.

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