Celsius Holdings, Inc. (CELH) stock surged on Feb. 20, 2025, following the company's announcement of record fourth quarter and full-year 2024 financial results, as well as its agreement to acquire Alani Nu. The stock price increased by 15% to $120.50 per share, reflecting investors' enthusiasm for the company's strong performance and strategic acquisition.
Celsius Holdings reported record fourth quarter revenue of $332.2 million, up 4% from the same period last year, and full-year revenue of $1.36 billion, up 3% year-over-year. The company's international sales grew by 39% in the fourth quarter, driven by organic growth in established EMEA markets and recent international expansion launches. Gross margin increased by 240 basis points to 50.2% in the fourth quarter, reflecting lower outbound freight and materials costs.
In addition to its strong financial performance, Celsius Holdings announced an agreement to acquire Alani Nu, a growing, female-focused brand that delivers functional beverages and wellness products. The acquisition is expected to create a leading better-for-you, functional lifestyle platform, combining two growing, scaled energy brands with clear category tailwinds. The transaction is expected to be accretive to cash EPS in the first full year of ownership and to generate $50 million in run-rate cost synergies over two years post-close.

The acquisition of Alani Nu aligns with Celsius Holdings' long-term growth strategy, providing complementary brand positioning and access to attractive female consumer demographics driving incremental energy drink category growth. The combined platform is expected to drive approximately $2 billion in sales across a differentiated energy portfolio, firmly aligned with the ongoing consumer shift towards premium, functional beverage options that cater to health & wellness and active lifestyles.
In conclusion, Celsius Holdings' strong fourth quarter and full-year 2024 financial results, coupled with its strategic acquisition of Alani Nu, have driven investor enthusiasm and contributed to the stock's surge. The company's commitment to functional, better-for-you products and its strategic expansion into the female-focused wellness market position it well for continued growth and success.
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