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Celsius Holdings (CELH) reported its fiscal 2025 Q3 earnings on Nov 8, 2025, with revenue surging 173% year-over-year to $725.11 million, far exceeding expectations. However, the company posted a net loss of $61.01 million, a stark 1059.9% deterioration from the $6.36 million net income in the prior-year period. Despite the revenue beat, the stock plummeted 9.16% in the latest trading day and 34.00% month-to-date, reflecting investor concerns over profitability and operational challenges.
Revenue
Celsius Holdings’ total revenue soared to $725.11 million in Q3 2025, a 172.9% increase from $265.75 million in Q3 2024. The growth was driven by strong performance across its portfolio, including the acquisition of Alani Nu and Rockstar Energy. International sales also rose 24% to $23.1 million, highlighting expanding market reach.
Earnings/Net Income
The company maintained stable EPS at -$0.27 for Q3 2025 compared to Q3 2024, but the net loss of $61.01 million marked a significant 1059.9% decline from the previous year’s net income of $6.36 million. The earnings performance underscores deteriorating profitability despite robust revenue growth.
Post-Earnings Price Action Review
Celsius Holdings’ stock faced sharp declines following the earnings release, with a 9.16% drop on the latest trading day and a 34.00% monthly slide. The sell-off intensified concerns about the company’s financial health, despite exceeding revenue expectations. The core Celsius brand’s weak growth and market share loss further dampened investor sentiment. Additionally, $246.7 million in distributor termination costs for transitioning Alani Nu to PepsiCo’s distribution network added to the short-term challenges.
CEO Commentary
John Fieldly, Chief Executive Officer, emphasized the strategic importance of the PepsiCo partnership in unifying Celsius, Alani Nu, and Rockstar Energy under a single portfolio. While the CEO acknowledged the core Celsius brand’s 13% retail sales growth, he highlighted the need to address market share erosion and margin pressures. Fieldly reiterated confidence in long-term growth drivers, including international expansion and product innovation, despite near-term operational hurdles.
Guidance
Celsius Holdings did not provide explicit forward-looking guidance during the earnings call. However, the company indicated that ongoing cost management initiatives and the PepsiCo distribution transition could impact future results. Analysts remain cautious, with the Zacks Rank assigning a #3 (Hold) rating to the stock.
Additional News
Distribution Transition: Celsius announced the transfer of Alani Nu’s distribution to PepsiCo by December 2025, incurring $246.7 million in termination costs. While PepsiCo will fund these fees, the transition poses short-term operational risks.
C-Level Changes: Rishi Daing joined as Chief Marketing Officer, signaling a focus on brand innovation and customer engagement.
Insider Selling: Insiders sold 57,500 shares in the past three months, with CEO John Fieldly and CFO Jarrod Langhans among the top sellers.

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