Celebrity Endorsement Boosts Crib Sales: Cradlewise CEO Reveals Impact of Sam Altman's Recommendation

Sunday, Jul 6, 2025 5:45 pm ET1min read

Sam Altman's endorsement of Cradlewise cribs resulted in a significant sales boost, with a 30% increase in organic site traffic and a notable increase in daily sales. The company's CEO, Radhika Patil, credited Altman's influence for the surge in demand, as Google Trends data showed searches for Cradlewise peaked on the day of Altman's post. The Cradlewise crib, retailing at $1,999, features a built-in baby monitor and sound machine, and Altman's endorsement has highlighted the potential impact of influential figures on consumer behavior and product success.

Celebrity Endorsement Boosts Crib Sales: Cradlewise CEO Reveals Impact of Sam Altman's Recommendation

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