Celcus to Keep its Momentum Despite Costco's New Kirkland Energy Drink
ByAinvest
Wednesday, Mar 25, 2026 10:22 am ET1min read
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Costco's new Kirkland energy drink won't crush Celsius due to its limited distribution to only Costco's 900+ stores worldwide. Celsius has significant distribution capabilities through its partnership with PepsiCo, enabling it to scale up new flavors, packaging, and products. Additionally, strong fundamentals of the Celsius brand, including record-breaking sales and growth in shelf space at convenience stores, will likely keep it ahead.
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