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, 2025, . . equities, reflecting heightened investor interest amid strategic developments.
The sharp price movement followed a series of corporate updates. A key catalyst was the company’s expanded partnership with a major U.S. bank, enhancing its data analytics capabilities for targeted advertising. This collaboration is expected to broaden Cardlytics’ access to consumer spending insights, a core component of its business model. Additionally, the firm announced plans to launch a new platform for merchants, aiming to streamline marketing efforts through real-time transaction data.
Analysts noted the stock’s performance could be tied to improved market sentiment around digital advertising. With the company’s focus on leveraging purchase data to optimize ad campaigns, investors may be anticipating stronger revenue growth in the near term. However, the sustainability of the rally remains contingent on the successful execution of these initiatives and broader macroeconomic conditions.
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