CCEP Trading Volume Surges 66.25% Ranked 462nd as Fantasy Football Promo Kicks Off

On September 2, 2025, Coca-Cola Europacific Partners (CCEP) traded at a volume of 0.23 billion, marking a 66.25% increase from the previous day, ranking 462nd in market activity. The stock closed down 1.61%, reflecting mixed market sentiment ahead of its new promotional campaign.

CCEP launched an eight-week “Fantasy Premier League Challenge” on-pack promotion in the UK, targeting football enthusiasts and Gen Z consumers. The initiative, running across Coca-Cola Original Taste and Coca-Cola Zero Sugar packaging, allows shoppers to scan QR codes for a chance to win football-themed prizes, including headphones, match tickets, and Sky Sports memberships. The campaign aligns with the brand’s 2025/26 Premier League partnership and aims to boost in-store engagement and cola sales, leveraging the league’s 11 million active Fantasy Premier League users.

Supporting the promotion is a multi-million-pound marketing effort, including Sky Sports collaborations, influencer partnerships, and out-of-home advertising. CCEP emphasized the campaign’s dual goal of reinforcing brand visibility and driving incremental retail sales, particularly in a competitive GB cola market where Coca-Cola holds 63.9% of value sales. The promotion spans 330ml cans and 500ml to 2L bottles, with retailers provided digital assets to enhance in-store execution.

Backtesting data from the period showed Coca-Cola’s trading volume surged by 66.25% on September 2, 2025, outpacing prior-day levels. This spike coincided with the promotion’s launch but did not immediately translate into price gains for CCEP, which closed lower by 1.61% on the session.