Cboe Launches Global Marketing Campaign: "Life Is Better With Options"

Cboe Global Markets has launched a global campaign, "Life Is Better With Options", to highlight the benefits of options trading in managing risk, generating income, and enhancing portfolio performance. The campaign emphasizes the flexibility and versatility of options and aims to engage a broader audience of institutional and retail traders. Options trading volumes have surged every year since 2020, with over 12.2 billion contracts traded in 2024, a 63% increase compared to 2020. Cboe has invested in education through its Options Institute and will expand the campaign into EMEA and APAC markets in the coming months.

Cboe Global Markets, Inc. (Cboe: CBOE), a leading derivatives and securities exchange network, has launched a new global advertising campaign, "Life is Better With Options," to emphasize the benefits of options trading. The campaign aims to educate investors about the potential of options in managing risk, generating income, and enhancing portfolio performance. It underscores the flexibility and versatility of options, targeting both institutional and retail traders.

The campaign, which began airing on U.S. national television and will roll out in select channels across EMEA and APAC in the coming months, features visual storytelling to illustrate the significance of options in everyday life and investing. It highlights how options can help investors hedge portfolio risks, enhance yield, and express views on the market with precision.

U.S. options volumes have been on a steady rise, reaching over 12.2 billion contracts in 2024, a 63% increase from 2020 [1]. This growth reflects the increasing demand for options education and trading products. Cboe has been enhancing its educational offerings through The Options Institute, which includes multilingual content for international learners. Additionally, the company has been deepening its collaborations with retail brokerages globally to bring its data, analytics, and products to more retail traders.

The campaign also includes digital advertising on premium mainstream and financial news sites. Alongside the "Life is Better With Options" campaign, Cboe has launched an accompanying corporate brand campaign to highlight its heritage as the pioneer of listed U.S. options trading, as well as its other landmark innovations such as the Cboe Volatility Index (VIX) and S&P 500 Index (SPX) options.

Catherine Clay, Global Head of Derivatives at Cboe, stated, "Options trading has emerged as one of the most significant growth stories in global financial markets. By expanding access to investor education, data, and tradable products, and introducing a dedicated global marketing initiative, we are excited to further broaden awareness of the versatile ways options can enhance and diversify an investment portfolio."

The campaign underscores Cboe's commitment to building a trusted, inclusive global marketplace that enables people to pursue a sustainable financial future. As the company continues to explore new and creative ways to showcase the potential benefits of options, it remains dedicated to its role as the innovator behind many notable industry-firsts.

References:

[1] https://ir.cboe.com/news/news-details/2025/Life-is-Better-With-Options-Cboe-Launches-New-Global-Ad-Campaign-Spotlighting-the-Power-of-Options/default.aspx