CAVA Launches Hot Harissa Meal with Limited-Edition Blind-Bagged Plushies

CAVA Group is launching a line of limited-edition blind-bagged plushies inspired by their Mediterranean concept's fan-favorite pita chip flavors. Starting August 11, customers can unlock the Hot Harissa Meal, featuring the Harissa Avocado Bowl, Hot Harissa Pita Chips, and one of four surprise plushies, exclusively in-restaurant at CAVA. The plushies, designed by former CAVA team member Thaddeus W. Coates, celebrate the bold flavors that make CAVA's pita chips a fan-favorite.

CAVA Group, Inc. has announced a unique marketing initiative by debuting a line of limited-edition blind-bagged plushies, each inspired by the Mediterranean concept's fan-favorite pita chip flavors. This move is part of the launch of the brand's first-ever meal offering, the Hot Harissa Meal, which will be available exclusively in-restaurant at CAVA starting on Monday, August 11, while supplies last [1].

The Hot Harissa Meal features the popular Harissa Avocado Bowl, Hot Harissa Pita Chips, and one of four surprise blind-bagged plushies. These plushies, designed in partnership with former CAVA team member Thaddeus W. Coates, a NYC-based creator and founder of Hippy Potter, celebrate the bold, craveable flavors that make CAVA's pita chips a fan-favorite [2].

The four plushies are full of personality and are inspired by CAVA’s crave-worthy pita chip flavors. The characters include:
- Peter Chip, the kind and wholesome original.
- Jimmy Harissa, Peter's spicy best bud.
- Garlic Gus, Peter's gregarious uncle.
- Sweet Sammy, Peter's sweet sister, whose flavor remains a mystery for now.

Guests are encouraged to collect the whole pita chip plushie crew and bring a little flavor home. The Hot Harissa Meal is limited to one per person and will be available for purchase in-restaurant only at CAVA. Once they’re gone, they’re gone! Keep an eye on CAVA’s website and follow @CAVA on Instagram for more information about the meal [3].

This collaboration taps into the collectible and blind bag culture in a way that only CAVA can - playful, unexpected, and rooted in flavor. The Hot Harissa Meal launch is a fun blend of food and fandom, and CAVA is thrilled to partner with Thaddeus to give fans something totally new.

References:
[1] https://www.businesswire.com/news/home/20250806942734/en/CAVA-Enters-the-Blind-Bag-Chat-with-New-Pita-Chip-Plushies
[2] https://www.morningstar.com/news/business-wire/20250806942734/cava-enters-the-blind-bag-chat-with-new-pita-chip-plushies
[3] https://www.marketscreener.com/news/cava-debuts-line-of-limited-edition-blind-bag-plushies-ce7c5ed9d08dfe24