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Emerald Holding, Inc. (EEX) has acquired Toronto-based Generis Group to expand its executive-level summit portfolio, increasing its annual events to over 50 across the US and Europe. Generis' one-to-one meeting formats are known for high customer satisfaction and business impact. The acquisition is seen as a key growth engine for Emerald, providing new opportunities to foster deeper executive relationships and drive sustained growth.

Emerald Holding, Inc. (NYSE: EEX), the largest U.S.-based B2B event organizer, has acquired Toronto-based Generis Group to bolster its executive-level summit portfolio. The acquisition, announced on August 12, 2025, will see Emerald host over 50 executive summits annually across the U.S. and Europe [1].

Generis Group, founded in 2014, specializes in high-impact, peer-to-peer executive summits. It hosts eleven annual events in the U.S. and six in Europe, focusing on sectors such as supply chain, manufacturing, packaging, digital transformation, and life sciences [2]. The company's proprietary one-to-one matchmaking platform has been instrumental in delivering high customer satisfaction and measurable business impact.

Hervé Sedky, CEO and President of Emerald, commented, "This acquisition is a strategic step in expanding Emerald’s presence in delivering proven, executive-level experiences across the U.S. and Europe. These formats consistently deliver the highest satisfaction scores in our event portfolio and represent a key growth engine for the business" [2].

Generis' CEO, Francesco Scalzo, expressed pride in what Generis has achieved and believes that Emerald's expertise will help scale their impact more rapidly and reach new heights [2]. The acquisition aligns with Emerald's strategy to foster deeper executive relationships and drive sustained growth.

The financial terms of the transaction were not disclosed in the press release. Emerald Holding's stock currently trades at $4.64, with analysts setting price targets between $7.80 and $8.00. The company's market capitalization is approximately $919 million [1].

Emerald Holding's recent second-quarter 2025 earnings showed mixed performance. While the company exceeded revenue expectations, its earnings per share (EPS) of -$0.01 fell short of expectations, resulting in a negative surprise of 200% [1].

References:
[1] https://www.investing.com/news/company-news/emerald-holding-acquires-torontobased-generis-group-93CH-4184994
[2] https://www.businesswire.com/news/home/20250812133768/en/Emerald-Acquires-Generis-Group-Accelerating-Growth-in-Executive-Level-Summits