Cashtree Partners with THF Ventures for Global Expansion

Cashtree, Indonesia’s leading mobile advertising platform, has entered into a strategic partnership with THF Ventures DMCC, a prominent blockchain-focused venture capital firm based in Dubai’s DMCC. This collaboration marks the beginning of Cashtree’s official global expansion, as both entities aim to leverage their respective strengths to build a next-generation, Web3-driven reward ecosystem that is accessible and scalable worldwide.

Since its inception in 2016, Cashtree has established itself as a key player in the mobile advertising landscape, having executed over 31,000 marketing campaigns and distributed more than IDR 75 billion in rewards to its users. With a rapidly growing user base of over 22 million registered users, the platform has become one of the most influential reward-based mobile platforms in Indonesia. Cashtree’s success can be attributed to its unique "Mission to Earn" (M2E) model, which allows users to earn rewards by completing various tasks and engaging with content.

In 2023, Cashtree further solidified its position in the market by introducing a Web3-based “Mission to Earn” (M2E) model and launching its native token, CTT (Cashtree Token). The CTT token is now listed on the major global exchange Bybit, reflecting Cashtree’s commitment to expanding its ecosystem and onboarding users into the decentralized economy. This strategic move has not only enhanced user engagement but also paved the way for Cashtree’s global ambitions.

THF Ventures, with its strong track record of supporting leading blockchain projects and driving successful global market entries, will provide strategic infrastructure and investment support to accelerate the global rollout of Cashtree. The global version of Cashtree is currently in the final stages of development and is expected to launch in the next quarter. As part of this initiative, Cashtree is also preparing to list its CTT token on additional top-tier global exchanges, further enhancing liquidity and accessibility for international users.

This partnership is set to combine Cashtree’s proven engagement model with THF’s global network and expertise. By doing so, the collaboration aims to create a seamless and efficient financial ecosystem that caters to the diverse needs of customers worldwide. The global services to be launched under this partnership will focus on various aspects of financial technology, including digital payments, wealth management, and financial advisory services. This ecosystem will offer tailored solutions that address specific financial challenges and opportunities, enhancing the overall user experience and expanding market reach.

The launch of these global services is a significant milestone for both Cashtree and THF Ventures. It underscores their commitment to innovation and their vision of transforming the financial landscape. The partnership is poised to drive growth and create new opportunities in the fintech industry, benefiting both companies and their customers. As the financial sector continues to evolve, this collaboration is expected to play a pivotal role in shaping the future of financial services.