Carvana Plunges 5.23% as Hertz-Amazon Partnership Looms

On August 20, 2025, Carvana's stock experienced a significant drop of 5.23% in pre-market trading, reflecting investor concerns and market sentiment.

Carvana's stock price declined following the announcement that Hertz would start selling its pre-owned vehicles through Amazon's online auto marketplace. This move is seen as a direct competition to Carvana's business model, which relies heavily on online car sales. The partnership between Hertz and Amazon could potentially divert customers away from Carvana, leading to a decrease in sales and market share.

Investors are closely monitoring the situation, as the competitive landscape in the online car sales industry is becoming increasingly crowded. The entry of major players like Amazon into the market poses a significant threat to Carvana's dominance. The company will need to adapt its strategies to maintain its competitive edge and attract customers in the face of growing competition.