US Carriers Boost Discounts Amid Churn Surge and Samsung Price Hikes
ByAinvest
Saturday, Mar 21, 2026 9:45 am ET1min read
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US carriers T-Mobile, Verizon, and AT&T are increasing promotional activity due to elevated churn rates, as subscribers roll off 36-month financing plans and re-enter the market for device upgrades. The carriers are offering discounts and easing plan and trade-in requirements to maintain competitive offers. Prepaid promotions have softened year over year, with activity concentrated on key devices.
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