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CarMax Unveils New Brand Positioning and Tagline 'Wanna Drive?'
ByAinvest
Thursday, Sep 4, 2025 1:19 pm ET1min read
CarMax, Inc. (NYSE:KMX) has launched a new brand positioning and introduced the "Wanna Drive?" tagline, reflecting its customer-centric experience. The company is setting a new standard for the car purchasing journey, integrating customer empowerment at every step. The new tagline is part of a partnership with creative agency 72andSunny Los Angeles.
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