"CarGurus Study Reveals Shifts in Consumer Behavior: Embracing Digital Tools While Valuing In-Person Support"
ByAinvest
Wednesday, Dec 3, 2025 9:02 am ET1min read
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CarGurus' eighth annual Consumer Insights Report reveals how AI and omnichannel shopping are shaping the car buying and selling experience. Consumers are embracing digital tools to personalize their journey, boost confidence, and streamline steps throughout the process, while still valuing in-person touchpoints. The report highlights that consumers are considering more makes, models, and dealerships, relying on AI and mobile to support decisions, and visiting more dealerships to find the right car at the right price.
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