CARFAX and GM Partner to Boost Dealers' Advertising Impact with Lifetime New Car Ads

CARFAX has expanded its relationship with General Motors, allowing CARFAX Lifetime dealers to access new car ad placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care. This partnership qualifies dealers for GM's In-Market Retail Turnkey Program, providing them with additional advertising support and funding. Eligible dealers can enroll in the program and start receiving reimbursements as early as July. This collaboration aims to help dealers boost revenue and visibility while reinforcing trust and loyalty with customers.

CARFAX, a leading provider of vehicle history reports and services, has expanded its relationship with General Motors (GM), granting CARFAX Lifetime dealers access to new car ad placements on CARFAX Reports, CARFAX Car Listings, and CARFAX Car Care. This partnership qualifies dealers for GM's In-Market Retail (iMR) Turnkey Program, providing them with additional advertising support and funding [1].

The program is available to dealers selling Chevrolet, Buick, GMC, and Cadillac models, with reimbursements starting as early as July 2025. CARFAX, ranked as the #1 automotive website in U.S. traffic according to SEMrush and SimilarWeb, aims to streamline the process and help dealers maximize their digital marketing effectiveness [2].

Dealers enrolled in the program can expect to see increased revenue and visibility, while also reinforcing trust and loyalty with customers. "This is a big win for our business and our customers," said Andrew Diemer, Dealer Principal at Day's Chevrolet in Jasper, GA. "It'll help boost revenue and visibility while reinforcing the trust and loyalty we work hard to earn every day" [1].

The collaboration between CARFAX and GM is part of a broader trend in the automotive industry towards leveraging data and digital marketing to enhance customer experience and dealer performance. As the No. 1 automotive website in traffic in the United States, CARFAX provides GM dealers with a competitive edge, helping them connect with millions of in-market shoppers every day [1].

References:
[1] https://www.prnewswire.com/news-releases/carfax-lifetime-new-car-ads-approved-for-gm-imr-turnkey-program-302502572.html
[2] https://www.stocktitan.net/news/SPGI/carfax-lifetime-new-car-ads-approved-for-gm-i-mr-turnkey-tw70wau54hxw.html