Cardone Capital Enters Bitcoin Market With $101 Million Purchase

Cardone Capital, a prominent real estate investment firm, has made a significant entry into the Bitcoin market with the acquisition of 1,000 Bitcoin, valued at approximately $101 million. This move marks the company's first foray into digital assets and positions it as the first real estate-focused firm to adopt a large-scale Bitcoin treasury strategy. The firm plans to purchase an additional 3,000 Bitcoin by the end of 2025, aiming to hold over $400 million in Bitcoin.

This acquisition comes at a time when institutional Bitcoin purchases have reached unprecedented levels. In June alone, institutional players bought more than $1.5 billion worth of Bitcoin, marking the highest monthly total in the history of corporate BTC buying. The surge in institutional interest is driven by strong investor demand and the growing recognition of Bitcoin as a strategic asset, a store of value, and a hedge against inflation.

Cardone Capital's move into Bitcoin is part of a broader trend among corporations adopting digital assets. MicroStrategy, a leading player in this space, added 10,100 BTC in June, bringing its total holdings to 592,100 BTC valued at over $60 billion. Other firms, such as healthcare company Prenetics and Norway’s K33, have also made significant Bitcoin purchases. Japanese investment firm Metaplanet has taken an aggressive approach, buying 1,111 BTC for $118.2 million and aiming to hold 210,000 BTC by 2027.

Cardone Capital's strategy to blend real estate with digital assets is not new. In May, the firm launched the 10X Miami River Bitcoin Fund, which combines a 346-unit apartment complex with $15 million in Bitcoin. A portion of the rental income from this development is allocated to BTC, creating a continuous flow of Bitcoin exposure. Additionally, the firm listed a $42 million property on a blockchain-based platform that supports BTC payments and decentralized escrow. This move aligns with the broader trend of integrating blockchain technology into real estate transactions.

Currently, 132 public firms hold BTC, with total holdings exceeding 800,000 BTC worth more than $88 billion. This trend highlights the growing acceptance of Bitcoin as a valuable asset class among institutional investors. Cardone Capital's entry into the Bitcoin market, along with its innovative approach to integrating digital assets with real estate, positions the firm at the forefront of this emerging trend. The company's strategic move is expected to further solidify its position in the market and attract more investors interested in the convergence of real estate and digital assets.