Cardone Capital Buys 1,000 BTC for $101 Million, Merging Real Estate with Bitcoin

Cardone Capital, a real estate investment firm founded by entrepreneur and billionaire Grant Cardone, has made a significant entry into the Bitcoin market. The firm announced the purchase of 1,000 BTC, valued at over $101 million, marking its first venture into digital asset treasury management. This acquisition is part of a broader strategy to integrate Bitcoin into the firm's capital management framework, positioning Cardone Capital as a hybrid real estate-Bitcoin firm.

Cardone revealed this move on the social media platform X, stating, "We just made our first Bitcoin purchase. 1,000 BTC now sits on Cardone Capital’s balance sheet. We’re combining the two best-in-class assets: multifamily real estate and Bitcoin." The firm plans to acquire an additional 3,000 BTC before the end of the year, further solidifying its commitment to digital assets.

This strategic pivot by Cardone Capital comes amid a growing trend of companies allocating part of their treasury to Bitcoin as a long-term store of value. With over $5.1 billion in real estate assets under management across 14,000 units, Cardone Capital's move marks a significant shift in the traditionally conservative real estate sector. The firm's Bitcoin holdings now place it ahead of well-known U.S. mining companies in terms of BTC reserves.

In May, Cardone Capital launched the 10X Miami River Bitcoin Fund, an innovative investment vehicle that combines physical real estate and digital assets. The fund includes a 346-unit multifamily commercial property located on Miami’s waterfront and a $15 million Bitcoin allocation. The idea for the fund came from Cardone's brother, who encouraged him to explore a hybrid model using real estate-generated cash flows to gradually accumulate more Bitcoin over time.

Cardone explained, "We wanted to create a structure where the appreciation and rental yield from multifamily real estate could be reinvested into Bitcoin, compounding returns across two uncorrelated, high-performing asset classes." The firm’s BTC integration is designed not just as a hedge, but as a long-term capital appreciation strategy that takes advantage of real estate’s predictable income and Bitcoin’s asymmetric growth potential.

Cardone’s move may prove to be a watershed moment for Bitcoin adoption within the private equity real estate sector. Real estate firms typically focus on stable, yield-generating investments. By allocating capital to a volatile digital asset, Cardone Capital is signaling a broader shift in institutional risk appetite and financial strategy. Bitcoin is increasingly being viewed by companies as a strategic asset that can complement traditional portfolios, reflecting a maturing narrative where crypto is no longer confined to speculative trading but considered a long-term macro asset.

Cardone Capital’s bold entry into Bitcoin coincides with a surge in treasury accumulation by other firms globally. Tokyo-based Metaplanet announced that it had acquired 1,111 additional BTC, bringing its total holdings to 11,111 BTC. The company paid $105,700 per coin, a premium that reflects current market optimism and aggressive institutional positioning. Metaplanet has been steadily building its reserves since early 2024, becoming one of Asia’s most prominent corporate Bitcoin holders.

The company’s strategy mirrors that of Strategy, which has famously converted a large portion of its balance sheet into Bitcoin under the leadership of Michael Saylor. Saylor himself has hinted at yet another BTC purchase, suggesting that the firm is preparing to add to its already-massive Bitcoin reserve. The recent wave of large-scale corporate Bitcoin purchases reflects a broader trend toward Bitcoin treasury integration, particularly among firms with long-term investment horizons.

What makes Cardone’s case especially unique is the fusion of cash-generating real estate assets with an inherently deflationary digital currency. The firm’s ability to recycle real estate profits into Bitcoin introduces a feedback loop that may become a model for hybrid funds and capital deployment strategies. Cardone’s emphasis on strategic reserve management, rather than speculative trading, is in line with a growing macro narrative that sees Bitcoin not as a volatile tech experiment but as a serious contender for 21st-century monetary utility.

With its 1,000 BTC purchase and ambitions to quadruple that figure by year-end, Cardone Capital has not only joined the ranks of institutional Bitcoin holders but also set a new precedent for treasury diversification in the real estate sector. By merging the cash flow reliability of multifamily property portfolios with the long-term appreciation potential of Bitcoin, Cardone is charting a new course that could inspire similar hybrid strategies across private equity, real estate, and venture capital. The move underscores a broader shift in capital management where Bitcoin is no longer seen as speculative but increasingly as a strategic pillar of corporate treasury planning.