Cardlytics Launches New Customer Insights Dashboards for Advertisers

Cardlytics has introduced three new dashboards in its revamped Insights Portal, providing advertisers with enhanced customer insights on brand affinity, customer migration, and loyalty. The platform leverages $5.8 trillion in annual consumer spend data to deliver real-time insights for strategic business decisions. The six available dashboards offer detailed views on brand and category growth, competitor growth, regional spending, and customer retention strategies.

Cardlytics Inc. (NASDAQ: CDLX) has unveiled three new dashboards within its revamped Insights Portal, aimed at providing advertisers with deeper insights into customer behavior, brand affinity, and loyalty. The platform leverages its extensive network and visibility into $5.8 trillion of annual consumer spend to offer real-time data-driven insights, aiding in strategic business decisions [1].

The newly introduced dashboards, which complement the existing Market Insights dashboards, focus on Customer Insights, including data on brand affinity, customer migration, and loyalty insights. These additions join the existing Market Summary, Competitor Insights, Geographic Insights, and Loyalty Insights dashboards, offering a comprehensive understanding of market trends and customer behavior [1].

Rory Mitchell, Chief Business Officer at Cardlytics, highlighted the significance of the new dashboards: "As more brands turn to performance marketing channels and data-driven strategies, advertisers need reliable and timely access to insights that can help drive real outcomes." The Insights Portal allows advertisers to understand cross-brand spending patterns, enhance customer acquisition strategies, and mitigate churn, setting a new standard for effective data tools [1].

Charlie Frankievich, VP of Guest and Culinary Insights at Shake Shack, echoed the value of the new dashboards, noting that the competitive share insights are particularly valuable for their business [1].

The new dashboards are designed to help advertisers make informed decisions about market expansion, strategic partnerships, and customer retention strategies. By providing timely and relevant insights from first-party purchase data, the Cardlytics Insights Portal offers a unique advantage over traditional tools that rely on aggregated or modeled data [1].

In addition to the new Customer Insights dashboards, the revamped Insights Portal includes six comprehensive dashboards that provide advertisers with a holistic view of their market position and customer behavior. These include Market Summary, Competitor Insights, Geographic Insights, Brand Affinity, Customer Migration, and Loyalty Insights [1].

Cardlytics' ability to offer such detailed and real-time insights is a testament to its extensive network and visibility into consumer spending. The company's platform enables advertisers to engage consumers at scale and drive incremental sales through its industry-leading card-linked offer network [1].

In a separate development, Albertsons Companies (ACI) reported strong Q1 2025 results, with identical sales growth of 2.8% and adjusted EBITDA of $1.11 billion. The company's e-commerce business grew by 25% and now represents 9% of grocery revenue, while the loyalty program reached 47 million members [2].

Albertsons Companies also updated its fiscal 2025 outlook, raising identical sales growth guidance to a range of 2% to 2.75%. The company expects adjusted EBITDA to remain in the range of $3.8 billion to $3.9 billion, with adjusted EPS unchanged at $2.03 to $2.16. Capital expenditures guidance remains at $1.7 billion to $1.9 billion [2].

The company's strategic focus on digital, pharmacy, and productivity initiatives has driven its growth, with a 25% increase in digital sales and 20% year-over-year growth in pharmacy and health [2].

In conclusion, Cardlytics' revamped Insights Portal offers advertisers a powerful tool for gaining real-time insights into customer behavior and market trends. Combined with the strong financial performance reported by Albertsons Companies, these developments underscore the growing importance of data-driven strategies in the retail and advertising sectors.

References:
[1] https://finance.yahoo.com/news/cardlytics-introduces-customer-insights-dashboards-133000526.html
[2] https://seekingalpha.com/news/4467577-albertsons-raises-identical-sales-growth-outlook-to-2-percentminus-2_75-percent-for-fy25-as