Cardlytics Introduces New Rewards Platform, Expands Publisher Network, and Boosts Customer Loyalty

Cardlytics has launched its new Cardlytics Rewards Platform to enhance customer loyalty programs through card-linked offers. The platform allows merchants to become publishers within the Cardlytics network, offering relevant promotions from well-known brands. This move benefits advertisers by expanding their reach and engagement with consumers. Wall Street analysts forecast an average target price of $2.54, implying an upside of 33.33% from the current price of $1.91.