Cardano's Unified Marketing Strategy Advances to Final Treasury Vote

Cardano’s EMURGO-led unified global events marketing strategy has moved into the final Treasury Withdrawal vote after securing nearly 80% approval in the initial community vote. The proposal aims to centralize and enhance Cardano’s visibility at major blockchain events by adopting a coordinated branding approach, which EMURGO argues has been lacking in recent years. If approved, the strategy will allow for a stronger and more consistent presence at high-profile events such as TOKEN2049 Singapore, Consensus 2026, and WebX Asia [1].

EMURGO emphasized the need for a unified strategy to elevate Cardano’s profile at global events. “Thanks to the community, the Unified Global Events Marketing Strategy for Cardano proposal passed the first round with nearly 80% support and is now up for Treasury Withdrawal in this second round of voting,” the entity stated on X. The initiative includes collaboration with the Cardano Foundation and event partners such as Rare Evo to ensure a cohesive and impactful representation of the ecosystem [1].

A key milestone under the proposal is the confirmed participation in TOKEN2049 Singapore, where EMURGO has already secured a prominent showcase for the Cardano ecosystem. The event will serve as a platform for projects to gain visibility, with a registration process for interested teams expected to launch soon. EMURGO noted that past event participation had often left Cardano overshadowed by other major blockchains such as Solana and Avalanche, making this initiative a critical step toward greater recognition [1].

Community support for the proposal has been strong, with notable endorsements from members such as Rémi Benays, who stated on X: “Cardano’s marketing strategy remains a key element during global events… It allows us to showcase the excellent work, visionary innovations, and advanced developments of the Cardano community teams… I fully support EMURGO’s initiative.” This sentiment reflects a growing consensus that a coordinated marketing strategy is necessary to align with Cardano’s ongoing technical and developmental progress [1].

The proposed strategy is expected to extend beyond the current event cycle, with plans to include Consensus 2026, TOKEN2049 Dubai, and Blockchain Rio. EMURGO argues that a unified branding approach is crucial for Cardano to remain competitive and to effectively communicate its vision and advancements. The initiative also aligns with broader discussions led by Cardano founder Charles Hoskinson, who has highlighted ADA’s performance—posting a +4,000% return since 2017—compared to Bitcoin’s +2,400% [1].

The final Treasury Withdrawal vote will determine whether the initiative moves forward. EMURGO has encouraged community members to participate in the decision, which will shape Cardano’s future in global event participation. A successful outcome would mark a significant shift in how Cardano is presented on the world stage, moving from a fragmented, decentralized approach to a more unified and strategic one [1].

Source: [1] Cardano Community Votes on New Unified Global Marketing Strategy, Coin Edition, [https://coinedition.com/cardano-community-votes-on-new-unified-global-marketing-strategy/](https://coinedition.com/cardano-community-votes-on-new-unified-global-marketing-strategy/)