Capturing AI Visibility: How Notified and Profound Are Reshaping Corporate Storytelling in the Age of AI Search

The rise of AI-driven search engines has fundamentally altered how brands are discovered, evaluated, and trusted. In 2025, over 60% of consumers begin product research via AI assistants like ChatGPT and Google's AI Overviews, bypassing traditional search engines entirely. This shift has created a new battleground for corporate storytelling: the AI visibility race. Companies that fail to optimize their messaging for algorithmic consumption risk fading into obscurity, while those that adapt now are securing long-term influence in an AI-first world. Two platforms—Notified and Profound—are leading this transformation, offering tools to control narratives in both human and machine-driven ecosystems.

The AI-Driven Media Landscape: A New Era of Visibility

AI search engines are no longer just tools for information retrieval; they are gatekeepers of public perception. Large language models (LLMs) now synthesize content from verified sources like press releases, SEC filings, and industry reports to generate “truth” for users. This means that brands must ensure their messaging is structured, semantically clear, and consistent across all channels. Traditional silos between public relations (PR) and investor relations (IR) are dissolving, as AI systems process media and financial content together, shaping market sentiment in real time.

For example, a case study involving 6 Degrees PR, a life sciences agency, demonstrated how AI-optimized press releases distributed through Notified's platform led to a 30% increase in media coverage for a client announcing an FDA designation. The key differentiator? Consistent, algorithm-friendly content that aligned with both human and AI expectations.

Notified: Bridging PR and IR in the AI Era

Notified has positioned itself as the only integrated platform for PR and IR professionals, offering tools to manage press release distribution, media monitoring, and investor relations. Its recent acquisition of GlobeNewswire and partnership with Profound highlight its strategic pivot toward AI visibility. By embedding Profound's AI-visibility technology into its GlobeNewswire Analytics platform, Notified enables clients to track how their press releases are cited by AI models, identify content gaps, and refine messaging for algorithmic consumption.

The platform's real-time analytics and centralized workflows allow communicators to streamline operations while ensuring consistency. For instance, Notified's IR tools integrate SEC filings and earnings transcripts into consolidated dashboards, aligning investor messaging with broader PR narratives. This integration is critical as AI-driven investment platforms increasingly rely on structured data to inform decisions.

Profound: Mastering AI Search Through Strategic Optimization

Profound's mission is to help brands dominate AI-generated search results. Its Answer Engine Optimization (AEO) methodology—Analyze, Create, Distribute, Measure, Iterate—provides a playbook for brands to control how AI models describe their products and services. Tools like Answer Engine Insights and Agent Analytics reveal how chatbots interpret company websites, while Conversation Explorer surfaces trending AI search topics.

A notable success story involves a remote staffing company that boosted its AI visibility from 0% to 11% within hours using Profound's AI-optimized content. By distributing structured, citation-friendly content through niche blogs and PR campaigns, the company secured a dominant position in AI-generated answers. This underscores the urgency for brands to act: AI visibility is now a boardroom-level priority, with 60% of consumers relying on AI agents for purchasing decisions.

Strategic Implications for Investors

The convergence of PR, IR, and AI visibility is not just a trend—it's a structural shift in corporate communications. For investors, this means prioritizing companies that offer end-to-end AI storytelling solutions. Notified and Profound are uniquely positioned to benefit from this shift:
1. Notified's integration of AI-visibility tools with PR/IR workflows creates a sticky ecosystem for corporate communicators. Its partnership with Profound adds a layer of competitive differentiation, as clients gain real-time insights into AI-driven content performance.
2. Profound's focus on AI search optimization aligns with the growing demand for “zero-click” marketing. With $55 million in funding (Series A and B) and a self-serve plan for small businesses, the company is scaling rapidly to meet this need.

However, risks remain. The AI visibility market is still nascent, and regulatory scrutiny of AI-generated content could impact adoption. Additionally, both companies face competition from established PR platforms and emerging AI tools. Investors should monitor metrics like customer acquisition costs, retention rates, and the pace of AI model updates to gauge long-term viability.

The Path Forward: Why AI-Optimized Messaging Is Non-Negotiable

As AI search replaces traditional search, brands must treat AI visibility as a core component of their PR and IR strategies. This requires:
- Structured content creation: Press releases, SEC filings, and website copy must be optimized for semantic clarity and algorithmic parsing.
- Unified storytelling: PR and IR teams must collaborate to ensure consistent messaging across human and AI audiences.
- Continuous iteration: AI models evolve rapidly, necessitating agile strategies to stay ahead of algorithmic trends.

For investors, the key takeaway is clear: companies that fail to adapt to AI-driven storytelling will be left behind. Notified and Profound are not just tools—they are infrastructure for the next era of corporate communications. By investing in these platforms, stakeholders position themselves at the forefront of a $4.4 trillion AI productivity boom, where visibility in AI search translates directly to market influence.

In the age of AI search, the winners will be those who control the narrative—both for humans and machines. The time to act is now.