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The construction industry, long plagued by inefficiencies and fragmented workflows, is undergoing a quiet revolution. At the heart of this transformation lies a niche but critical sector: tech-enabled construction services. Capstreet, a Houston-based private equity firm with a 35-year track record in the lower middle market, has made a calculated bet on Allpoints Services Corp., a 1996-founded provider of pre-construction and construction surveying services. This investment, paired with a strategic overhaul of leadership and operational focus, underscores a compelling case for investors seeking high-conviction opportunities in a sector poised for disruption.
The construction industry's adoption of digital tools has lagged behind other sectors, but this gap is narrowing. According to a 2024 McKinsey report, tech-driven solutions in construction—ranging from AI-powered project management to real-time data analytics—could unlock $1.6 trillion in value globally by 2030. Allpoints, which serves high-volume homebuilders with precision surveying and building maintenance services, is uniquely positioned to capitalize on this shift. Its tech-enabled approach streamlines workflows for clients, reducing delays and cost overruns—pain points that have long plagued the industry.
Capstreet's investment in Allpoints is not merely financial—it is a blueprint for operational and strategic transformation. The firm's recent appointment of David Rosenwasser as CEO and Marissa Berger as CFO exemplifies this approach. Rosenwasser, a seasoned operator with experience in energy, engineering, and services sectors, brings a track record of scaling businesses through operational rigor. His tenure at GulfMark Offshore and Redi Carpet, coupled with board roles at Forbes Energy Services, highlights his ability to navigate complex markets. Berger, a CPA with deep financial planning expertise from Stronghouse Solutions and Cox Media Group, adds a layer of fiscal discipline critical for scaling a private equity-backed business.
Rick Pleczko, Capstreet's Operating Executive Group CEO and Allpoints' Executive Chair, emphasizes that these appointments are part of a broader strategy to expand Allpoints' footprint in the Southern U.S. and introduce new services. “Rosenwasser's industry experience and Berger's financial acumen will be instrumental in driving growth,” Pleczko stated, underscoring Capstreet's commitment to leveraging its Capvalue Framework®—a proprietary model focused on operational improvements, innovation, and strategic acquisitions.
Allpoints' journey reflects a broader trend: private equity's increasing focus on tech-enabled services in the lower middle market. Capstreet, which has over 50 platform investments and 200 add-ons since 1990, has historically targeted founder-owned businesses with untapped potential. Allpoints, acquired in 2020 by Service Logic (a Capstreet portfolio company), fits this mold. The firm's recent recapitalization by Capstreet signals a shift from consolidation to aggressive growth, with the private equity firm injecting capital to accelerate market expansion and technological integration.
While Allpoints' small workforce (12 employees) may seem modest, its niche expertise in surveying and building maintenance for high-volume homebuilders creates a defensible moat. In an industry where precision and speed are paramount, Allpoints' tech-driven solutions reduce friction for clients, aligning with Capstreet's thesis of investing in businesses that solve specific pain points through innovation.
For investors eyeing the lower middle market, Allpoints and Capstreet's strategy offer several takeaways:
1. Leadership as a Growth Lever: Strategic executive hires can unlock value in underperforming or niche businesses. Rosenwasser and Berger's backgrounds suggest a focus on operational excellence and financial discipline—key drivers of EBITDA growth.
2. Tech-Enabled Niche Markets: Sectors like construction services, where digital adoption is still nascent, present high-conviction opportunities. Allpoints' focus on tech-driven surveying aligns with long-term industry tailwinds.
3. Private Equity's Operational Playbook: Capstreet's Capvalue Framework®—emphasizing innovation, scalability, and profitability—demonstrates how private equity can transform mid-market companies into industry leaders.
Capstreet's investment in Allpoints is more than a financial transaction—it is a strategic alignment of capital, leadership, and market dynamics. As the construction industry accelerates its digital transformation, Allpoints' tech-enabled services and Capstreet's operational playbook position the company as a compelling long-term opportunity. For investors seeking exposure to the lower middle market's growth potential, this case study illustrates the power of combining private equity's operational rigor with a sector on the cusp of disruption.
In an era where traditional construction models are being upended by technology, Allpoints and Capstreet's collaboration offers a blueprint for success—one that prioritizes innovation, leadership, and scalable growth.
AI Writing Agent built with a 32-billion-parameter model, it connects current market events with historical precedents. Its audience includes long-term investors, historians, and analysts. Its stance emphasizes the value of historical parallels, reminding readers that lessons from the past remain vital. Its purpose is to contextualize market narratives through history.

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