Capstone's Aura Brand Sees Growth Amid Outdoor Living Boom

Capstone Holding Corp.'s Aura Natural Landscapes brand is experiencing growth due to the increasing demand for outdoor living spaces. With three-quarters of homebuyers prioritizing outdoor spaces, the brand is well-positioned to meet the demand for high-quality stone products such as hardscaping, built-in kitchens, fire features, and multifunctional patios. Owning the Aura brand allows Instone to control product design, pricing, quality, and availability, strengthening customer relationships and driving repeat business. With Millennials planning to invest in outdoor upgrades, Aura is positioned for multi-year growth.

Capstone Holding Corp. (NASDAQ:CAPS) is experiencing significant growth for its Aura Natural Landscapes™ brand, driven by the increasing demand for outdoor living spaces. According to the company, 75% of homebuyers now prioritize outdoor spaces, with many allocating 25% of their renovation budgets to outdoor projects [1].

Aura's product line includes natural-stone pavers, steps, treads, pool-coping, and slabs, distributed across a 31-state footprint. The brand's exclusive control over design, pricing, quality, and availability is driving customer retention and larger projects. Notably, 76% of Millennials plan additional outdoor upgrades in the coming year, suggesting sustained growth potential [1].

The shift towards outdoor living has fueled demand for premium hardscaping, built-in kitchens, fire features, and multifunctional patios. Aura Natural Landscapes™, Instone's curated line of natural-stone products, is meeting this demand and recording strong sales growth. Owning the Aura brand allows Instone to maintain full control over product design, pricing, quality, and availability, strengthening customer relationships and driving repeat business [1].

Kevin Grotke, CEO of Instone, noted that "Aura is very well positioned to meet that demand with the quality, availability, and product range contractors and designers are looking for" [1]. With Millennials driving sustained investment in outdoor spaces, Aura is positioned for multi-year growth.

References:
[1] https://www.stocktitan.net/news/CAPS/outdoor-living-boom-driving-growth-for-capstone-s-aura-6izacs5z2qcu.html