Capital One Settles Lawsuit with Social Media Creators

Thursday, Sep 18, 2025 5:23 pm ET1min read
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Capital One has settled a lawsuit filed by social media creators over the use of their names and likenesses in the bank's advertising. The lawsuit alleged that the bank used the creators' images without permission or fair compensation. As part of the settlement, Capital One will reportedly pay an undisclosed amount to the creators and establish a new process for obtaining permission before using user-generated content in advertising.

Capital One Financial Corporation has reached a settlement with a group of social media influencers who alleged that the bank used their names and likenesses in advertising without permission or fair compensation. The lawsuit was filed by the influencers, who claimed that Capital One's coupon-search browser extension was stealing commissions from creators who drove customers to affiliated merchants Capital One Settles Claims Alleging It Stole From Influencers[1].

As part of the settlement, Capital One will reportedly pay an undisclosed amount to the creators. Additionally, the bank has agreed to establish a new process for obtaining permission before using user-generated content in advertising. The terms of the settlement were disclosed in a filing with the Securities and Exchange Commission (SEC) Capital One Settles Claims Alleging It Stole From Influencers[1].

The settlement comes at a time when Capital One is experiencing significant growth and increased investor interest. The company recently reported strong earnings, with earnings per share (EPS) of $5.48 for the last quarter, significantly exceeding the consensus estimate Sivia Capital Partners LLC Acquires 1,788 Shares of Capital One Financial Corporation $COF[2]. The company also announced a quarterly dividend of $0.60 per share, resulting in an annualized dividend yield of 1.1% Sivia Capital Partners LLC Acquires 1,788 Shares of Capital One Financial Corporation $COF[2].

Despite the settlement, Capital One's stock has remained stable, opening at $224.34 on Wednesday and trading with a 50-day moving average price of $218.19 and a 200-day moving average price of $196.86 Sivia Capital Partners LLC Acquires 1,788 Shares of Capital One Financial Corporation $COF[2]. The company's market capitalization stands at $143.47 billion, with a P/E ratio of 115.05 and a beta of 1.17 Sivia Capital Partners LLC Acquires 1,788 Shares of Capital One Financial Corporation $COF[2].

Investors and financial professionals should closely monitor the developments surrounding this settlement, as it may have implications for the company's advertising practices and potential future legal challenges. The settlement highlights the importance of obtaining proper permissions and fair compensation when using user-generated content in advertising.

Capital One Settles Lawsuit with Social Media Creators

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