Capital Group Makes Historic Shift in Private Assets Amid Industry Pressure

Wednesday, Dec 3, 2025 7:42 am ET1min read

Capital Group, the world's largest active-only money manager, is shifting its strategy to attract more retail investors. The $3.3 trillion firm is launching a marketing campaign, expanding its ETF lineup, and forming a private-markets partnership with KKR to offer diversified portfolios. The move comes as the firm faces pressure to adapt to the changing investment landscape and avoid being left behind by rivals.

Capital Group Makes Historic Shift in Private Assets Amid Industry Pressure

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