Cannes Aims for 90% Crypto Payment Coverage by 2025

Cannes, renowned for its prestigious film festival and bustling events, is poised to become one of Europe's most crypto-friendly cities by the summer of 2025. Artem Shaginyan, CEO of Lunu Pay, a prominent Web3 payment solutions provider, revealed that the French Riviera city aims to achieve 90% crypto payment coverage among its local businesses. This initiative underscores the growing acceptance of digital assets beyond niche markets, positioning Cannes as a modern hub for digital finance and attracting international visitors, particularly high-net-worth individuals.

The local government is taking a proactive role in this transition. In February, Cannes Mayor David Lisnard announced specialized workshops to educate business owners and professionals on crypto payment systems. These workshops are designed to expedite the adoption process and provide a seamless onboarding experience for merchants new to digital assets. This effort is part of a broader strategy to modernize Cannes' commercial infrastructure, making it more appealing to tech-savvy, international clientele.

Cannes is not the only city embracing crypto. Several other jurisdictions have made similar announcements. For instance, Lugano, Switzerland, began accepting Bitcoin and stablecoins for taxes and municipal services in December 2023. Colorado, USA, started accepting crypto tax payments in September 2022. Vancouver, Canada, passed a motion in December 2024 to become a “Bitcoin-friendly city.” Panama City followed in April 2025 by accepting Bitcoin, Ether, USDC, and USDT for municipal payments. These actions reflect a growing consensus among city governments that digital assets can play a central role in local economies.

Cannes' decision to promote crypto payments is more than just a trend; it represents a deeper integration of Web3 infrastructure into everyday life. If successful, this initiative could serve as a model for other cities grappling with the balance between tradition, tourism, and technological advancement. By embracing digital assets, Cannes aims to stay ahead of the curve, attracting a new wave of visitors and businesses that value innovation and modernity.