Canelo Álvarez Joins 1win as Global Ambassador After Historic IBF Title Win

Canelo Álvarez, the celebrated Mexican boxer, has recently joined 1win as its global ambassador, following his historic victory in the IBF super middleweight title. This partnership comes after Álvarez's impressive performance on May 3, 2025, where he reclaimed the IBF belt and solidified his status as the undisputed super middleweight champion. Already holding the WBA, WBC, and WBO titles, Álvarez's victory marks a significant moment in boxing history, one that 1win is excited to be a part of.

1win, a leading platform in sports betting, online gaming, and casino offerings, has stepped into Álvarez's corner not just as a sponsor but as a long-term partner. The collaboration is built on shared values such as discipline, performance, and pushing limits in sport. The owner and CEO of 1win.com expressed his enthusiasm, stating, “When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in.”

Álvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!”

Álvarez joins the growing roster of 1win’s global ambassadors, including cricket star David Warner and actor Johnny Sins. Earlier in April 2025, the brand collaborated with MMA icon Conor McGregor, reaffirming its commitment to engaging with the world’s top talents across sports and entertainment. This partnership is expected to bring a new level of excitement and engagement to the platform's users, as Álvarez's charisma and dedication to his craft are likely to resonate with 1win's audience, who are already passionate about sports and gaming.

The timing of this partnership is particularly noteworthy, as it comes on the heels of Álvarez's historic title victory. This win not only cemented his legacy in the boxing world but also provided a platform for him to leverage his newfound fame and influence. By joining forces with 1win, Álvarez is able to capitalize on his success and share his story with a global audience. The collaboration between Álvarez and 1win is a testament to the growing trend of athletes and celebrities endorsing online gaming platforms. As the industry continues to evolve, more and more high-profile figures are recognizing the potential of this market and the opportunities it presents.

This partnership is likely to continue, as online gaming platforms seek to attract new users and expand their reach. In conclusion, Canelo Álvarez's partnership with 1win as its global ambassador is a significant development in the world of sports and online gaming. This collaboration is expected to bring new levels of excitement and engagement to the platform's users, while also providing Álvarez with a platform to share his story and inspire others. As the industry continues to grow, it will be interesting to see how this partnership unfolds and what new opportunities it presents for both Álvarez and 1win.