Canelo Álvarez Joins 1win as Global Ambassador After Championship Win

Mexican boxing superstar Canelo Álvarez has joined 1win as a global ambassador, following his historic title victory. The partnership was announced after Álvarez secured his latest championship win, adding to his impressive career record. This collaboration marks a significant milestone for both Álvarez and 1win, as the boxer joins an elite group of global ambassadors that includes cricket star David Warner and actor Johnny Sins. The move underscores 1win's commitment to expanding its brand reach and associating with high-profile athletes and celebrities. Álvarez's involvement is expected to enhance 1win's visibility and appeal, particularly among sports enthusiasts and fans of the boxing legend. The partnership is a strategic move for 1win, leveraging Álvarez's global popularity and influence to attract new users and strengthen its market position. This collaboration not only benefits 1win but also provides Álvarez with a platform to engage with his fans and promote his brand on a global scale. The partnership is a testament to Álvarez's enduring popularity and the growing influence of sports personalities in the world of brand endorsements.

On May 3, 2025, Álvarez delivered a commanding performance, reclaiming the IBF belt and solidifying his status as the undisputed super middleweight champion. Already holding the WBA, WBC, and WBO titles, Álvarez’s victory marks a major moment in boxing history—one that 1win.com is thrilled to be part of. With this deal, 1win.com steps into Canelo’s corner not just as a sponsor but as a long-term partner. Both sides say the partnership is built on shared values like discipline, performance, and pushing limits in sport. “When we talk about champions, we talk about people like Saul Álvarez! A fighter who went from a farm near Guadalajara to the absolute top of world boxing. A legend in and out of the ring—and now, the official ambassador of 1win. Not just because he is a legend, but because his mindset—focus, discipline, drive—is exactly what we believe in,” said the owner and CEO of 1win.com in his statement. “Canelo chooses victory, while 1win chooses the best!”

Álvarez himself shared his excitement about the new collaboration on his social media, saying, “I am proud to announce my official partnership with 1win—a global brand established for champions. Just like in boxing, success takes focus, strategy, and passion—and 1win brings that same winning energy. Get ready for exclusive content, exciting challenges, and big surprises. Let’s take the ultimate gaming to the next level—together with 1win!”

Founded in 2016, 1win.com is recognized for its sports betting, online gaming, and casino offerings, topped with active support of traditional sports, esports, and charity initiatives. These days, 1win.com continues to innovate in the iGaming space as a leading crypto casino. The platform offers super-fast deposits and withdrawals in as little as 90 seconds via USDT (trc 20), setting a new standard in convenience and speed. Supported cryptocurrencies include Bitcoin, USDT, USDC, Ethereum, Tron, Litecoin, Monero, Dogecoin, Bitcoin Cash, Dash, Zcash, Stellar, Ripple, and BNB, making 1win a top choice for crypto-savvy players worldwide. For more information, users can visit www.1win.com.