Canela Media Partners with LiveRamp for Multicultural Media Targeting.

Canela Media, a multicultural media company, has partnered with LiveRamp to enable marketers to access Canela's audience of over 30 million U.S. Hispanics with precision and cultural relevance. The partnership allows advertisers to use LiveRamp's interoperable identifier, RampID, to connect to Canela's inventory and other OTT destinations, improving reach, activation, personalization, and measurement. This collaboration enables advertisers to target Hispanic audiences with greater accuracy and effectiveness.