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Canadian Telecoms Prioritize Revenue Growth Over Promotions, Fewer Black Friday Deals Expected This Year.
ByAinvest
Monday, Nov 24, 2025 4:05 pm ET1min read
Canada's Big Three telecoms (BCE, Telus, and Quebecor) are scaling back Black Friday promotions as they prioritize revenue growth over additional subscriptions. CEOs say the competitive environment has eased after intense competition in recent years. The focus is now on ensuring promotions bolster average revenue per user, a key sector metric.
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