Canadian fintech Conquest Planning secures $80M in series B funding led by Goldman Sachs Alternatives.

Fintech Conquest Planning has raised $80M in a series B funding round led by Growth Equity at Goldman Sachs Alternatives. The company, based in Canada with offices in the UK and US, provides financial planning software. This funding round will help Conquest expand its business and continue to develop its software solutions for financial planning and wealth management.

Conquest Planning Inc., a leading financial planning software company, has raised $80 million USD ($110 million CAD) in a Series B funding round led by Growth Equity at Goldman Sachs Alternatives. The funding round attracted additional new investors, including Canapi Ventures, BDC Capital, Citi Ventures, TIAA Ventures, USAA, and existing investors BNY and Portage. This brings Conquest’s total funding to over $100 million USD.

Established in 2018, Conquest Planning aims to make financial planning accessible and personalized for retail investors and ultra-high-net-worth families. Its AI-powered software enables financial advisors, banks, brokerages, wirehouses, insurance firms, and pension providers to offer scalable, personalized advice.

The new capital will be used to accelerate Conquest’s U.S. expansion and to continue the development of its AI-based Strategic Advice Manager (SAM). SAM's AI planning engine performs thousands of complex calculations around every piece of information in an individual’s financial plan, helping advisors and clients understand the impact of different scenarios and recommend the best financial decisions.

Conquest plans to invest in technology to support more robust plan analysis, enable efficient onboarding and plan creation, and develop tools that lead to dynamic content creation. The company also aims to expand its offerings to support advisors serving generationally wealthy families by investing in estate and legacy planning features.

Conquest has seen rapid adoption, with over 60 percent of the Canadian financial advisor market as users. The company currently serves more than 1,000 financial services organizations, including RBC, Manulife, BNY Pershing, and Raymond James, and has created over 1.5 million plans on its platform.

“In periods of macro volatility, the need for a modern, comprehensive, and flexible financial planning platform becomes even more pronounced,” said Jade Mandel, Managing Director at Growth Equity at Goldman Sachs Alternatives. “We’re thrilled to partner with Conquest on their Series B as they further expand into the US and continue to empower financial institutions to provide best-in-class financial planning at scale.”

Conquest’s technology enables advisors to deliver flexible, dynamic financial plans that adapt to life’s changes and accounts for extended lifespans. With this funding, Conquest will continue to democratize advice, making high-quality financial planning more accessible to a broader range of families.

References:
[1] https://www.businesswire.com/news/home/20250623802541/en/Conquest-Planning-Raises-%2480-Million-Series-B-Led-by-Growth-Equity-at-Goldman-Sachs-Alternatives-to-Bring-Personalized-AI-Powered-Financial-Plans-to-More-Families
[2] https://www.morningstar.com/news/business-wire/20250623802541/conquest-planning-raises-80-million-series-b-led-by-growth-equity-at-goldman-sachs-alternatives-to-bring-personalized-ai-powered-financial-plans-to-more-families