Canadian AI Leadership: TELUS Shines in Workforce AI Literacy

In the rapidly evolving landscape of artificial intelligence, Canada is emerging as a global leader, with TELUS, the world-leading communications technology company, setting a benchmark for responsible AI implementation and workforce development. The latest report from Business at OECD, "Boosting Productivity and Business Growth – the Role of Artificial Intelligence (AI) Skills," spotlights TELUS as a pioneer in AI literacy, highlighting the company's extensive efforts to equip its 30,000 team members with essential data skills. This focus on AI literacy is not just about boosting productivity; it's about ensuring that AI is integrated responsibly and ethically across diverse business lines.

TELUS' approach to AI literacy is a stark contrast to the "move fast and break things" ethos that has often characterized Silicon Valley's approach to innovation. Instead, TELUS is moving fast and building trust, recognizing that data and AI literacy, alongside robust data governance and respect for privacy, are non-negotiables if AI is to unlock its full potential. This commitment is evident in the company's GenAI customer support tool, the world's first to be ISO-certified Privacy by Design. This certification underscores TELUS' dedication to ethical AI practices, ensuring that AI is used in a way that respects privacy and promotes trust.

The report from Business at OECD emphasizes that TELUS' AI literacy efforts are key drivers of value across diverse lines of business, including TELUS Health and TELUS Agriculture & Consumer Goods. In TELUS Health, AI is used to enhance preventive medicine and well-being technologies, benefiting 76 million lives worldwide. In TELUS Agriculture & Consumer Goods, digital technologies and data insights optimize the connection between producers and consumers, leading to more efficient and sustainable practices. These initiatives are not just about technological advancement; they are about using AI to address complex challenges and drive societal benefits.

However, TELUS' leadership in AI literacy is not without its challenges. The rapid advancement of technology means that continuous learning and adaptation are essential. TELUS' extensive data and AI literacy program, developed internally and with partners, is a testament to the company's commitment to staying ahead of the curve. This program equips and empowers employees with essential data skills, enabling them to safely and confidently integrate GenAI into their workflow.

The report also highlights the broader implications of AI literacy for the Canadian economy. As AI becomes ubiquitous across industries, AI skills are critical for boosting productivity, streamlining processes, and maintaining competitiveness. The OECD's AI Principles guide AI actors in their efforts to develop trustworthy AI and provide policymakers with recommendations for effective AI policies. These principles emphasize transparency, accountability, and fairness, guiding both public and private sectors in their AI endeavors.



In conclusion, TELUS' leadership in AI literacy and responsible AI implementation sets a high standard for other Canadian companies. The company's commitment to ethical AI practices and workforce development is not just about driving productivity and innovation; it's about ensuring that AI is used responsibly and ethically. As Canada continues to lead the way in AI innovation, TELUS' approach serves as a model for how businesses can harness the power of AI while addressing ethical considerations and societal risks. The future of AI in Canada is bright, and TELUS is leading the way.