CALL2 LAUNCHES BROWSER-BASED BUSINESS CALLING PLATFORM TO REPLACE TRADITIONAL TELEPHONY

• Call2 has launched a WebRTC-based browser calling platform designed to replace traditional inbound telephony and reduce customer friction in the calling process.
• The platform allows website visitors to initiate calls directly from a browser, eliminating the need to switch devices or navigate complex phone menus.
• Call2 supports global teams with flexible routing options, enabling incoming calls to be directed to mobile apps, office phones, AI queues, or voicemail-to-email.

Call2 introduces a WebRTC-based platform to replace traditional inbound telephony with browser-initiated calling. The platform eliminates steps like finding a number or waiting on hold, which can lead to abandoned sales inquiries. It allows website visitors to connect with businesses directly from the page they are viewing, without the need to switch devices or navigate menus.

The platform is designed to replace traditional telephony rather than supplement it, routing calls to business teams without requiring traditional phone infrastructure. Businesses can integrate the platform via a code snippet and mobile application, bypassing hardware installation and long-term vendor contracts. This makes it a scalable and cost-effective solution.

Call2 supports global teams by routing incoming calls to available agents regardless of location. It allows for seamless communication without geographic surcharges or separate regional systems. The platform also includes privacy features such as default encryption and anonymity options for sensitive use cases like whistleblower hotlines.

How Does Call2 Work?

Call2 allows website visitors to initiate voice calls directly from a browser, eliminating the need for additional software or hardware. Traditional phone systems often involve multiple steps, such as finding a number or waiting on hold, which can result in abandoned sales inquiries. By allowing calls to be made with one click, Call2 streamlines the customer journey and reduces the likelihood of abandoned calls.

The platform is designed to replace traditional telephony rather than supplement it, meaning businesses can transition to a modern communication system without extensive infrastructure. It supports a variety of use cases, including customer support, lead generation, and internal communication. The ability to route calls to mobile apps or office phones ensures teams remain accessible to customers regardless of their location.

What Are the Benefits for Businesses?

Call2 offers several advantages for businesses looking to improve customer engagement and operational efficiency. By eliminating traditional phone infrastructure, the platform reduces costs associated with long-term contracts, hardware, and call charges. Its flat-rate pricing model at $9 per license makes it a cost-effective solution for businesses of all sizes.

The inclusion of encryption and anonymity features ensures sensitive communications are protected, making Call2 suitable for industries with strict compliance requirements. The ability to route calls to AI queues or support staff helps businesses scale their customer service operations without additional hiring.

In addition to cost savings, Call2 provides detailed analytics that help businesses track customer behavior and improve service delivery. Metrics such as caller location, call duration, and page activity can be used to identify trends and optimize customer engagement. These insights can be particularly valuable for marketing teams looking to improve conversion rates and customer retention.

Key Features and Pricing

Call2 is priced at $9 per license, with each license covering three concurrent calls and five embeddable widgets. All platform features are included at this price point, with no variable per-minute charges. The service is positioned as an alternative to traditional toll-free systems, offering a flat-rate license model that includes international calling without per-minute surcharges.

A seven-day trial is available without requiring payment information, allowing businesses to evaluate the platform before committing to a subscription. During the trial period, companies can deploy widgets on their website and evaluate call activity. This provides a risk-free opportunity to test the platform's effectiveness in improving customer engagement.