CAKES body launches nationwide at Ulta Beauty, marking its first-ever retail debut.

CAKES body, a $100 million viral brand, is launching in Ulta Beauty stores nationwide on August 17. The brand, known for innovating in women's undergarment solutions, will debut its grippy Circles and Triangles in over 1,000 Ulta locations across the US. This marks CAKES body's first foray into physical retail, driven by aligned values with Ulta around community, customer loyalty, and authentic storytelling.

CAKES body, a rapidly growing women's undergarment brand valued at $100 million, is set to make its retail debut in over 1,000 Ulta Beauty stores nationwide starting August 17. The brand, known for its innovative grippy Circles and Triangles, will be available in shades Honey, Caramel, and Cocoa [1].

This marks CAKES body's first foray into physical retail, driven by a shared commitment with Ulta Beauty to community, customer loyalty, and authentic storytelling. The partnership is a strategic move for CAKES body, which has built a strong online presence through its Hype Girls community and social media platforms like TikTok Shop [1].

Ulta Beauty, a leader in beauty retail, has a robust loyalty program that accounts for over 95% of its sales, contributing to one of the highest retention rates in the industry. CAKES body's decision to partner with Ulta is a testament to their alignment in values and a mutual goal to create a seamless, community-focused shopping experience [1].

The collaboration between CAKES body and Ulta will blend the former's digital prowess with the latter's extensive retail network. Key features of the partnership include same-day delivery, local pickup, in-store access to hero products, and a unified omni-channel experience [1].

To celebrate the launch, CAKES body and Ulta will host an exclusive event on August 26 at Casita Hollywood in Los Angeles from 4-7 PM PST, inviting Hype Girls, fans, and the press for an immersive brand experience [1].

References:
[1] https://www.prnewswire.com/news-releases/cakes-body-debuts-at-ulta-beauty-marking-its-first-ever-retail-launch-302529109.html