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C5i Unveils Marketing Data Cloud Built on Databricks Platform for Unified Marketing Data Management
ByAinvest
Tuesday, Aug 26, 2025 4:06 am ET1min read
C5i launches Marketing Data Cloud, a platform that unifies marketing data across channels and touchpoints using AI and the Databricks Data Intelligence Platform. The platform enables businesses to gain a 360° view of their customers, drive smarter segmentation, and deliver hyper-personalized experiences. It is built on the Databricks Lakehouse foundation, ensuring complete control over data. The solution accelerates time-to-value for businesses and empowers marketers to make data-driven decisions with confidence, improving returns on marketing spend.
C5i, a leading AI and analytics company, has announced the launch of its Marketing Data Cloud (MDC) platform. Built on the Databricks Data Intelligence Platform and Microsoft Azure cloud, MDC aims to address the challenge of fragmented marketing data by providing a unified, AI-powered solution [1].The MDC platform leverages C5i's Intelligent Data Management Decision framework to ingest, harmonize, and analyze marketing data from various channels and touchpoints. This enables businesses to gain a comprehensive 360° view of their customers, facilitating smarter segmentation and hyper-personalized experiences at scale [1].
By embedding AI at its core, MDC offers predictive insights and real-time activation, empowering marketers to make data-driven decisions with confidence. The solution is designed to accelerate time-to-value for businesses, improving returns on marketing spend [1].
The MDC platform is built on the Databricks Lakehouse foundation, which ensures complete control over data and democratizes access to analytics and intelligent applications. This foundation also supports powerful AI models tuned to each organization's specific business needs [1].
The launch of MDC marks a significant milestone in C5i's partnership with Databricks, combining C5i's data, AI, and marketing domain expertise with Databricks' scalability and openness. The platform is industry-agnostic and can be leveraged by businesses of all sizes to refine their marketing strategy and gain a competitive edge [1].
References:
[1] https://finance.yahoo.com/news/c5i-launches-marketing-data-cloud-080000992.html
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