ByteDance Valuation Raised to $330 Billion Amid TikTok Growth

ByteDance, the owner of TikTok, has raised its valuation to $330 billion, driven by 25% year-over-year revenue growth. The company plans to launch an employee share buyback program this autumn, offering a price of $200.41 per share. ByteDance's growth outpaces main US rival Meta Platforms, but its valuation remains less than a fifth of Meta's $1.9 trillion market capitalization.

ByteDance, the owner of the popular short-video app TikTok, has set its valuation at over $330 billion, driven by a 25% year-over-year revenue growth in the second quarter. The company, which is headquartered in Beijing, is preparing to launch an employee share buyback program this autumn, offering a price of $200.41 per share. This latest buyback will reflect the company's robust financial performance and growing market position.

According to three sources with knowledge of the matter, ByteDance's second-quarter revenue hit approximately $48 billion, with the majority of the revenue coming from the Chinese market. This significant revenue growth has solidified ByteDance's position as the world's largest social media company by revenue, surpassing its main U.S. rival, Meta Platforms (formerly Facebook).

While ByteDance's revenue growth outpaces Meta's, its valuation remains significantly lower. ByteDance's valuation is less than a fifth of Meta's $1.9 trillion market capitalization. This disparity can be attributed to political and regulatory risks in the U.S., particularly regarding the ownership and operation of TikTok. The U.S. government has raised national security concerns over ByteDance's Chinese ownership and has pressured the company to divest its U.S. assets.

ByteDance faces a looming deadline to sell TikTok's U.S. operations by September 17, 2025, as per a law passed by Congress last year. Despite the uncertainty surrounding TikTok's U.S. operations, ByteDance has been profitable as a company, although its U.S. business has been loss-making so far. The company is exploring options to maintain a minority stake in the U.S. operations, should a sale be finalized.

The new share buyback program is expected to boost morale among ByteDance's U.S.-based staff, who have been concerned about the future of TikTok. The company has been using its own balance sheet to fund these programs, which is unusual among late-stage private companies. This move underscores ByteDance's financial flexibility and healthy margins.

ByteDance's valuation and revenue growth are indicative of its continued success in the global social media landscape. However, the company's future in the U.S. remains uncertain due to ongoing political and regulatory pressures. As ByteDance navigates these challenges, its ability to maintain growth and adapt to market conditions will be crucial.

References:
[1] Reuters. (2025, August 27). ByteDance sets valuation at over $330 billion for new share buyback, sources say. Retrieved from https://www.reuters.com/business/finance/tiktok-owner-bytedance-sets-valuation-over-330-billion-revenue-grows-sources-say-2025-08-27/
[2] TradingView. (2025). ByteDance sets valuation at over $330 billion as revenue grows, sources say. Retrieved from https://www.tradingview.com/news/reuters.com,2025:newsml_L6N3UJ0TD:0-tiktok-owner-bytedance-sets-valuation-at-over-330-billion-as-revenue-grows-sources-say/