Byrna Technologies Reports Strong Q2 2025 Earnings, Analysts Predict Positive Outlook

Byrna Technologies (BYRN) receives positive analyst coverage from Craig-Hallum analyst Jeremy Hamblin with a Buy rating and a price target of $39. Analysts forecast an average target price of $37.63, indicating a 69.63% upside from the current price. BYRN reported a 41% YoY revenue growth, reaching $28.5 million for Q2 2025, and dealer sales increased by 106% due to initial stocking orders from Sportsman's Warehouse.

Byrna Technologies (BYRN), a leading manufacturer of non-lethal self-defense products, has received a positive analyst rating from Craig-Hallum analyst Jeremy Hamblin, who maintains a "Buy" rating with a price target of $39. This endorsement follows a 41% year-over-year (YoY) revenue growth reported for the company's fiscal second quarter (Q2) 2025, reaching $28.5 million. The analyst forecast indicates an average target price of $37.63, suggesting a potential 69.63% upside from the current stock price [1].

The strong Q2 performance can be attributed to several key factors. The launch of the Byrna Compact Launcher (CL) in May contributed significantly to the revenue growth, as did the increased dealer sales, which surged by 106% due to initial stocking orders from Sportsman's Warehouse. The CL, a 38% smaller launcher than the flagship Byrna SD, is now available for purchase on Amazon and was featured in Amazon's Prime Day sales event from July 8-11, 2025 [2].

Byrna Technologies has also expanded its retail presence, with the company-owned retail locations and the store-within-a-store concept with Sportsman's Warehouse contributing to the overall sales growth. The Scottsdale location, which has only been open for a few months, is already performing at levels comparable to the long-established Las Vegas store [2].

The company's focus on innovation and quality has helped it carve out a niche in the competitive non-lethal defense products market. The introduction of the CL and other innovative solutions has driven both revenue growth and market expansion. Additionally, Byrna's strategic marketing efforts, including the addition of celebrity influencers like Tucker Carlson, have further amplified brand awareness and normalized the use of less-lethal solutions [2].

Despite the positive outlook, management acknowledges that consumer sentiment may remain subdued in the near term, potentially limiting near-term revenue upside. However, the growing momentum of the CL and the expanding retail presence position Byrna well for strong year-over-year growth in the second half of the year [2].

Byrna Technologies is actively traded on the NASDAQ exchange, with a market capitalization of approximately $726.6 million and a trading volume of 93,391 shares today. The stock's price has shown some volatility, trading between $31.91 and $33.45 today, with a slight decrease of 0.13, or -0.40%, from the previous trading session [1].

References:
[1] https://site.financialmodelingprep.com/market-news/stock-article-for-686e8c7bf02aa2a14cda6e69
[2] https://finance.yahoo.com/news/byrna-technologies-reports-fiscal-second-120000692.html