Byrna Technologies 2025 Q3 Earnings Strong Performance with 118% Net Income Growth

Byrna Technologies (BYRN) reported its fiscal 2025 Q3 earnings on Oct 09th, 2025. The results exceeded expectations with robust growth across key metrics, and the company raised its full-year guidance, signaling strong momentum.

Byrna Technologies's total revenue surged 35.1% year-over-year to $28.18 million in Q3 2025, with strong contributions across its business segments. Wholesale revenue through dealers and distributors reached $11.53 million, while e-commerce, which includes direct-to-consumer sales, generated $16.34 million. Additionally, the company earned $314,000 in royalty income, rounding out the total to $28.18 million. This performance reflects a broad-based improvement in sales channels and customer engagement.

The company’s profitability also saw a dramatic increase. Byrna's EPS more than doubled to $0.10 in Q3 2025 from $0.05 in the same period last year, while net income grew by 118% to $2.23 million from $1.02 million. This marked a new 10-year high for fiscal Q3 net income and demonstrates the company’s strong earnings leverage.

The stock price of Byrna Technologies has responded positively to the earnings beat. During the latest trading day, the shares rose by 9.75%. Over the past trading week, the stock surged 24.18%, and it has climbed an impressive 42.13% month-to-date. This strong post-earnings performance reflects investor confidence in Byrna's operational and financial progress.

CEO Bryan Ganz highlighted the key drivers behind Byrna's 35% revenue growth, including an expanded retail presence and the success of AI-powered advertising campaigns. The company’s web traffic has surged to 58,000 daily sessions in September, thanks in part to the “We Don’t Sell Bananas” campaign. While initial conversion rates were low due to a longer customer purchase cycle, Ganz noted that they are improving. Looking ahead, Byrna plans to leverage its growing audience for Q4 promotions, particularly for the Compact Launcher, which has seen increased adoption in in-store settings. Ganz expressed optimism about future growth through AI innovation, new product launches, and the development of a connected personal safety ecosystem with recurring revenue potential.

Byrna Technologies expects full-year fiscal 2025 revenue growth of 35% to 40%, driven by strong Q4 performance, including Black Friday and Cyber Monday sales. The company anticipates continued gross margin improvement, targeting 63% to 65% for the next fiscal year. Ganz also noted the potential for high order volumes in late Q4 that may carry into Q1 2026. Additionally, the company is planning the introduction of a 61-caliber launcher in 2026 and the development of a connected safety platform, which is expected to enhance customer engagement and create recurring revenue streams.

In the broader news landscape, Byrna Technologies made notable non-earnings related announcements. The company launched a new AI advertising initiative, enabling the rapid production of professional-quality commercials, which is expected to drive cost-effective advertising across multiple platforms. It also expanded its retail presence by adding new big-box store locations, bringing its total to over 1,000 nationwide. Additionally, Byrna introduced ByrnaCare™, a comprehensive protection plan for its launchers, signaling the company’s first steps into recurring, service-based revenue. The company also announced the appointment of Adam Roth, former Nike executive, and TJ Kennedy, a seasoned technology and public safety leader, to its Board of Directors. These developments indicate a strategic push toward innovation, expansion, and long-term value creation.