Bybit and Tether Partner to Boost Brazil Crypto Adoption via Education, Events, and USDT Integration

Bybit, the world’s second-largest cryptocurrency exchange by trading volume, and Tether, the issuer of the widely used stablecoin USDT, have announced a strategic partnership to accelerate cryptocurrency adoption in Brazil. The collaboration, unveiled in July 2025, centers on institutional alliances, event sponsorships, and educational initiatives aimed at expanding digital asset integration across the country. Key components include co-sponsoring Blockchain Rio, Latin America’s major blockchain conference, and exploring partnerships with Visit Rio to incentivize tourists using crypto for local purchases. Bybit also plans to launch a national educational program featuring “Learn to Earn” campaigns, workshops, and university meetups to build crypto literacy [1].

The partnership aligns with Brazil’s evolving regulatory landscape and growing interest in crypto, particularly among unbanked populations. Tether’s USDT is positioned as a tool to mitigate volatility risks, enabling seamless transactions in Brazilian reais (BRL) and supporting both retail and institutional demand. Analysts note that Brazil’s crypto market remains underpenetrated compared to global averages, creating opportunities for platforms offering localized solutions [1]. The timing of the partnership coincides with a historic surge in market activity, as the crypto industry surpassed a $4 trillion total market cap for the first time [1].

Bybit’s integration of Tether’s stablecoins could streamline cross-border transactions, addressing Brazil’s reliance on traditional remittance systems. Meanwhile, the firm’s educational initiatives aim to demystify crypto for a population with high unbanked rates, leveraging the country’s improving digital infrastructure. Bybit’s recent expansion in Brazil, including the launch of Bybit Pay and the Bybit Card, underscores its focus on bridging traditional finance and digital assets [1].

The collaboration reflects Tether’s broader strategy to strengthen its presence in Latin America, a region with rising crypto adoption but limited institutional infrastructure. Bybit’s CEO has emphasized the importance of bridging traditional and digital finance in emerging markets, a vision aligned with Tether’s mission to provide stable value transfer solutions. However, the initiative must navigate challenges such as consumer trust in digital assets and potential regulatory shifts in the region [1].

The partnership’s success will depend on Brazil’s regulatory trajectory and its ability to onboard users accustomed to traditional financial systems. Bybit’s co-sponsorship of Blockchain Rio includes exclusive USDT bonuses for new users, while discussions with Visit Rio aim to integrate crypto into tourism through discounts and incentives. These efforts highlight the firms’ commitment to creating practical use cases for digital assets in one of the world’s most promising emerging markets [1].

Sources:

[1] [Newswire.ca - Business Technology News and Press Releases] (https://www.newswire.ca/news-releases/business-technology-latest-news/)

[2] [AAP News - Media Releases] (https://aapnews.aap.com.au/media-releases)

[3] [PR Newswire] (https://www.prnewswire.com/apac/news-releases/bybit-and-tether-launch-strategic-partnership-to-accelerate-crypto-adoption-in-brazil-302513946.html)

[4] [Cryptobriefing] (https://cryptobriefing.com/crypto-adoption-brazil-bybit-tether/)

[5] [AInvest] (https://www.ainvest.com/news/bybit-tether-collaborate-accelerate-brazil-crypto-adoption-stablecoin-integration-education-2507/)

[6] [Investing.com] (https://www.investing.com/news/cryptocurrency-news/bybit-and-tether-partner-to-boost-crypto-adoption-in-brazil-93CH-4153451)

[7] [Finbold] (https://finbold.com/bybit-partners-with-tether-to-boost-crypto-adoption-in-brazil/)

[8] [dlnews.com] (https://www.dlnews.com/research/external/bybit-and-tether-launch-strategic-partnership-to-accelerate-crypto-adoption-in-brazil/)