Bybit Offers 777% APR on USDC Deposits to Boost Liquidity

Bybit, a prominent cryptocurrency exchange, has introduced a promotional offer of 777% APR for first-time USDC deposits into its 3-day Fixed Savings product, effective from July 1, 2025. This initiative is designed to attract new users and boost liquidity on the platform. The announcement comes without immediate commentary from top executives or major crypto influencers, suggesting a strategic move to enhance user acquisition in a competitive market.

The 777% APR deal is part of Bybit's ongoing efforts to expand its user base and increase deposits. The promotion is specifically targeted at first-time deposits, indicating a focused approach to attracting new users. This move aligns with Bybit's previous campaigns, which have included similar short-term high-yield offerings. However, the 777% APR rate is notably higher, underscoring Bybit's intent to capture significant market attention.

The introduction of such a high APR is expected to cause a temporary surge in USDC deposits, following historical patterns observed in similar promotional campaigns by other crypto exchanges. Despite the high APR, the lack of regulatory feedback or public statements from major crypto leaders suggests that the market may view this as a standard promotional strategy. Historical data indicates that yields typically revert to normal levels post-promotion.

According to Bybit's official announcement, users must make their first-time deposits after July 1, 2025, at 10 AM UTC to be eligible for the rewards. The promotion is exclusively for new users and pertains to the 3-day Fixed Savings product. This strategic move by Bybit aims to leverage the high APR to attract new users and increase liquidity, potentially leading to a brief spike in user activity and deposits.

Previous campaigns by Bybit have shown that such promotions typically generate short-lived spikes in user activity. However, the long-term impact depends on Bybit's ability to sustain user interest beyond the initial incentives. Historical trends support the notion that while high APR promotions can attract new users, maintaining their engagement requires ongoing efforts and value-added services.