Bybit Launches Merch Ambassador Program Featuring 200 Finance Innovators

Bybit, the world’s second-largest cryptocurrency exchange, has launched the Merch Ambassador Program, a global initiative designed to highlight 200 individuals who are shaping the future of finance. The program, part of Bybit's recent rebranding efforts, aims to feature 100 Web3 builders and 100 student pioneers as brand ambassadors under the campaign #IMakeIt.

The Merch Ambassador Program is an invitation to those who are at the forefront of financial innovation and those who are just beginning their journey in the crypto space. Participants will have the opportunity to wear the brand's belief, embody the spirit of possibility, and be featured as the global faces of one of the largest branding campaigns in crypto history.

“The #IMakeIt campaign is about individuals taking ownership of what’s possible,” said Claudia Wang, Head of Marketing at Bybit. “With this ambassador program, we’re turning the spotlight on our community—those who build, learn, lead, and inspire. It’s a celebration of identity, and a powerful way to amplify real voices from around the world.”

Ambassadors will receive a full-set of official Bybit merchandise, global exposure through Bybit’s social media, emails, and app, recognition as part of an exclusive circle of community leaders, and opportunities for future collaboration with Bybit. The application period for the program is open from now until September 30, 2025.

This initiative aligns with Bybit’s recent brand transformation, which emphasizes the empowering message of “I Make It”—a redefinition of what’s possible in finance, driven by innovation, identity, and intention. The Merch Ambassador Program transforms this rebrand from a message into a movement, showcasing that the future of finance is driven by the passion, creativity, and courage of everyday users across the globe.

With only 200 exclusive spots available, this program offers a unique opportunity for individuals to stand alongside trailblazers shaping the future of finance. As a Bybit Merch Ambassador, participants will represent a movement that believes in bold ideas, breakthrough technology, and the power of individuals to change the game. The future, according to Bybit, is not something to wait for but something to build together.

Bybit, founded in 2018, serves a global community of over 70 million users and is renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools. The exchange is committed to creating a simpler, open, and equal ecosystem for everyone, with a strong focus on Web3 and strategic partnerships with leading blockchain protocols.