Bybit Launches Bybit.eu for EEA Users with MiCAR Compliance

Bybit, a prominent centralized exchange, has officially launched Bybit.eu, a platform tailored for users within the European Economic Area (EEA). This new exchange is fully compliant with the Markets in Crypto-Assets (MiCAR) requirements, ensuring seamless trading of digital assets within the Euro Area. The launch comes approximately a month after Bybit secured a MiCAR license, enabling it to offer services that adhere to EU regulations.

Bybit.eu will operate under Bybit EU GmbH, a fully licensed Crypto-Asset Service Provider under the current MiCA regulations. This launch marks a significant milestone for Bybit, which already has a substantial global presence. The platform's headquarters will be in Vienna, Austria, with plans to expand into 29 potential markets, providing crypto access to over 450 million Europeans. The EU market is currently fragmented, with smaller local platforms and limited access to larger market operators. A full MiCAR license ensures that all traded crypto assets have met compliance requirements, providing certainty and stability to traders.

Mazurka Zeng, managing director and CEO of Bybit EU GmbH, emphasized the company's long-term commitment to Europe. "Europe deserves a world-class crypto gateway that balances technology with robust regulatory standards. That’s exactly what Bybit EU delivers," Zeng stated. The platform is designed to offer a brokerage service with deep liquidity from multiple partnering markets, tapping into tools backed by Bybit’s global scale. It will also be localized in several major European languages, with 24/7 support available in English, Polish, Portuguese, and Spanish, with upcoming rollouts in German, French, Italian, and Romanian. Regional offices will be opened in several European countries to enhance local support.

Bybit.eu will offer VIP accounts for high-volume traders, crypto custody, and reward and incentive programs, all compliant with EU requirements. These products will be available to all EEA markets except for Malta. The platform aims to build on Europe’s wider acceptance of crypto by investing in local communities and tapping into EU-based talent. Bybit.eu seeks to serve as a trusted partner for blockchain developers, institutions, and end users, helping Europe shape the future of digital finance. The exchange aims to become a catalyst for wider crypto adoption in Europe.

The European platform will operate as a separate entity, and Bybit is currently running a signup campaign. European users can still access their global program accounts, but some are advocating for the creation of special new accounts on Bybit.eu. Existing users can use their current global Bybit identity to register and prepare to fulfill the KYC requirements. Current Bybit traders from the EU are advised to close all positions and prepare to transfer to the new platform, which will separate EU-based traders from the global platform.