Bybit Launches Bybit.eu Compliant With MiCAR For European Users

Bybit, a leading cryptocurrency exchange, has launched Bybit.eu, a platform fully compliant with the Markets in Crypto-Assets Regulation (MiCAR) in Europe. This new platform is operated by Bybit EU GmbH, a fully licensed Crypto-Asset Service Provider (CASP) under MiCAR, and is designed to offer secure and compliant digital asset trading to over 450 million users across the European Economic Area (EEA).

Headquartered in Vienna, Austria, Bybit EU GmbH has extended its MiCAR license to 29 EEA countries, providing access to regulated crypto services under a single trusted platform. This move marks a significant milestone in Bybit’s mission to deliver secure, transparent, and fully compliant digital asset trading in Europe. The platform is purpose-built to meet MiCAR’s rigorous requirements for investor protection, operational transparency, and strong capital reserves.

Bybit.eu is tailored to European users, offering a brokerage platform with deep liquidity sourced from multiple liquidity providers and advanced trading tools backed by Bybit’s global scale. The platform provides a localized user experience and customer service in major European languages, including English, Polish, Portuguese, and Spanish, with upcoming rollouts in German, French, Italian, and Romanian. This multilingual support, available 24/7, aims to make onboarding to crypto easier than ever before.

In addition to its user-friendly features, Bybit.eu offers VIP account management for high-volume traders, tailored to regional needs. The platform’s user-centered approach includes plans to expand its presence on the ground with new regional offices across France, Germany, Spain, and Italy, complementing its current hubs in Vienna and Amsterdam.

Bybit’s launch of Bybit.eu signifies its commitment to integrating robust regulatory standards in Europe, aligning with MiCAR’s framework to meet the region’s compliance needs. This move is expected to increase Bybit’s European market share, although it may face potential regulatory challenges. Nonetheless, it strengthens Bybit’s position in the crypto landscape, as Europe’s regulatory environment demands strict adherence to MiCAR standards for sustainable growth.

Bybit’s MiCAR compliance mirrors the success of peers like Coinbase and Bitstamp, whose European expansions initially increased fiat inflows and accessibility. Bybit’s move is expected to prioritize investor security and regulatory alignment, ensuring long-term market stability. Regulatory adherence has historically led to positive market reactions, driving robust engagement with compliant platforms. Bybit’s focus on compliance potentially offers a competitive advantage, enabling greater access to European markets.

Mazurka Zeng, Managing Director and CEO of Bybit EU GmbH, expressed enthusiasm about the launch, stating, "Bybit.eu is our long-term commitment to Europe. Europe deserves a world-class crypto gateway that balances technology with robust regulatory standards. That’s exactly what Bybit EU delivers." This launch positions Bybit.eu as a catalyst for crypto adoption in the EU, offering innovative solutions and high liquidity to its users.