Bybit to Launch $600 Million PUMP Token Sale Excluding EU, US, UK

Bybit, a prominent cryptocurrency exchange, has announced its plans to host the token launch of Pump.fun, with a significant investment of $600 million. The event, scheduled for July 12, 2025, at 14:00 UTC, will follow a three-day presale period, during which the PUMP token, the native asset of Pump.fun, will be made available to investors. This launch is part of a broader strategy by Bybit to expand its offerings and attract more users to its platform.

The token launch, however, comes with notable exclusions. Investors from the European Union, the United States, and the United Kingdom will not be able to participate in the presale or the subsequent token launch. This decision is likely driven by regulatory considerations, as these regions have stringent guidelines and restrictions on cryptocurrency investments. Bybit's move to exclude these regions underscores the complexities and challenges faced by cryptocurrency exchanges in navigating global regulatory landscapes.

The PUMP token launch is expected to generate substantial interest within the cryptocurrency community. Pump.fun has built a reputation for its innovative approach to decentralized finance (DeFi) and its community-driven initiatives. The token launch represents a significant milestone for the platform, as it aims to further solidify its position in the competitive DeFi market. Bybit's involvement in this launch is a strategic move to leverage Pump.fun's growing popularity and attract more users to its exchange.

The exclusion of major markets like the EU, the US, and the UK from the token launch highlights the regulatory hurdles that cryptocurrency exchanges face. These regions have implemented strict regulations to protect investors and prevent fraudulent activities. Bybit's decision to exclude these markets is a prudent move to avoid potential legal complications and ensure compliance with local laws. This approach allows Bybit to focus on regions where regulatory environments are more favorable for cryptocurrency investments.

The $600 million investment in the PUMP token launch is a testament to Bybit's commitment to expanding its offerings and attracting new users. The exchange has been actively seeking opportunities to diversify its portfolio and stay competitive in the rapidly evolving cryptocurrency market. The token launch of Pump.fun aligns with Bybit's strategy to provide innovative financial products and services to its users.

Pump.fun will go live with its 600 million dollar token sale on July 12, 2025, 14:00 UTC. The sale will be 72 hours or until the tokens sell out. The sale will be headed by Bybit, the second-largest cryptocurrency exchange globally with regard to trading volume. Other large exchanges to be added are Kraken, Bitget, MEXC, KuCoin, and Gate.io.

The tokens offered are 150 billion PUMP tokens, which are 15 percent of the total 1 trillion token supply. They will sell each token at a price of $0.004 each with an aim of achieving a fully diluted valuation of 4 billion dollars. At this valuation, Pump.fun is considered to be one of the most valuable cryptocurrency ventures that have just launched.

Pump.fun released the information about the token sale on its official X account, stressing the desire to compete with leading social media platforms. The project is going to create a decentralized social network on the Solana blockchain, becoming an alternative to Facebook, TikTok, and Twitch.

The token sale will be paid in USDT, USDC, SOL, and bbSOL, which shows the integration of the project into the Solana ecosystem. Users will have to pass KYC using Pump.fun or its affiliate exchanges.

This exclusion is in line with the growing regulatory pressure in these areas. The ruling will seek to guarantee adherence to the local laws and prevent legal issues.

The tokenomics of Pump.fun provides that 33 percent of the total supply of PUMP is to be sold. This will comprise a 15 percent public sale and an 18 percent private sale with the same price of 0.004 dollars per token. The rest of the tokens will be used as community incentives, for the development team, investors, and ecosystem growth.

Pump.fun has been in the spotlight since its release in January 2024 due to the no-code memecoin launchpad and viral on-chain mechanics. The income produced by the platform has exceeded 715 million dollars. But since January, there has been an 80 percent drop in trading volume as competition increases.

The project aims to use the funds obtained from this sale to accelerate development and increase the user base. Pump.fun will gain maximum exposure and liquidity to its token by listing on several leading exchanges.