Bybit Bridges TradFi and DeFi with HNW-Focused Broker Program

Bybit, the second-largest cryptocurrency exchange by trading volume, has launched its Private Wealth Management (PWM) Broker Program to expand its high-net-worth investor base and boost assets under management (AUM). The initiative aims to provide brokers with a performance-based commission structure and dedicated support to facilitate the introduction of clients and capital into Bybit’s PWM private fund products.

The PWM Broker Program offers a structured partnership model, where brokers receive a commission of up to 3%, depending on the AUM tier of the clients they bring on board. Tiers range from 1% for AUM between $5–10 million to 3% for AUM exceeding $50 million. The program is specifically tailored for brokers who cater to high-net-worth individuals and provides tools for client onboarding, subscription setup, and profit distribution.

Brokers participating in the program go through a five-step onboarding process that includes application, client introduction, subscription setup, product configuration, and profit distribution. Once clients are onboarded, profits are allocated to their SMA Subaccounts, with broker commissions distributed based on the revenue-share tiers agreed upon during the onboarding process. This framework is designed to streamline the process and allow brokers to focus on client acquisition and relationship management.

Bybit's PWM division has demonstrated strong performance in recent months. In July, the average annual percentage rate (APR) across all PWM funds increased by 160% month-over-month. The flagship high-yield USDT strategy recorded an APR of 19.77%, outperforming in a volatile market. This success is attributed to Bitcoin's rally to record highs, inflows into Ethereum ETFs, and positive regulatory developments. The division also exceeded $200 million in subscription volume, reflecting growing investor confidence.

Jerry Li, Global Head of Financial Product and Wealth Management at Bybit, emphasized the program’s goal to empower partners in the growth of the PWM platform. “Together, we can expand access to world-class investment opportunities while delivering meaningful rewards for our brokers,” he said. The program is expected to contribute to Bybit's long-term revenue growth and increase AUM by attracting more high-net-worth investors.

Brokers interested in joining the PWM Broker Program can apply by contacting [email protected]. The program is part of Bybit’s broader strategy to bridge the gap between traditional finance (TradFi) and decentralized finance (DeFi) and to provide robust infrastructure and innovative tools for Web3 participants. The initiative underscores Bybit’s commitment to offering secure custody, diverse marketplaces, and intuitive user experiences.