Bybit Bridges DeFi and TradFi with Black Friday Crypto Rewards Push

Bybit, the world's second-largest cryptocurrency exchange by trading volume, is amplifying its Black Friday campaign with a month-long rewards program for users of its Bybit Card and Bybit Pay platforms, aiming to blend traditional payment methods with crypto-powered transactions, according to a BitcoinWorld report. From November 1 to 30, 2025, eligible users can earn exclusive crypto rewards, including a 20 USDT airdrop for new Bybit Card users spending $100+ and a 5 USDT bonus for new Bybit Pay users spending $20+. The rewards escalate during Black Friday week (November 23–30) with an additional 5% cashback on purchases, capped at 100 USDT per user, the same report adds.

The campaign underscores Bybit's strategy to expand crypto adoption in everyday commerce. To support this, the exchange has deepened its partnership with Thredd, a next-generation global payments processor, to scale its multi-currency, crypto-linked payment card across new markets, according to Blockchain Reporter and a Morningstar report. Thredd's infrastructure enables Bybit to issue virtual and physical Visa and Mastercard cards while navigating local regulatory requirements, allowing for rapid, compliant expansion, Blockchain Reporter notes. Over 2 million Bybit Cardholders already benefit from real-time crypto-to-fiat conversion, competitive rewards, and integration with Apple Pay, Google Pay, and Samsung Pay, the Morningstar report adds.

Further solidifying its institutional credibility, Bybit recently partnered with Anchorage Digital, a federally chartered U.S. crypto bank, to provide regulated custody for its bbSOL liquid staking token, according to a LiveBitcoinNews report. This collaboration transforms bbSOL into an institutionally-backed asset, offering secure, compliant access to Solana staking rewards for regulated entities, the LiveBitcoinNews piece explains. Emily Bao, Head of Spot at Bybit, emphasized that the partnership bridges liquidity and regulatory confidence, positioning bbSOL as an institutional-grade tool for yield generation.

Bybit's initiatives align with broader industry trends toward mainstream crypto adoption. As the exchange rolls out its Black Friday rewards, it highlights its dual focus on user-centric benefits and infrastructure partnerships that bridge the gap between decentralized finance (DeFi) and traditional finance (TradFi), as reported by BitcoinWorld, Blockchain Reporter and LiveBitcoinNews. With over 70 million users globally, Bybit continues to position itself as a key player in redefining digital finance through innovation and strategic alliances.