Bvndle Rewards Festival Launches in Lagos to Redefine Brand Loyalty in Africa

The Bvndle Rewards Festival, a groundbreaking event set for November 14–15, 2025, in Lagos, Nigeria, is poised to redefine the concept of brand loyalty in Africa. Hosted by Bvndle Loyalty Limited—a subsidiary of VFD Group—the two-day festival will bring together over 5,000 attendees and feature more than 70 global and regional speakers spanning business, technology, lifestyle, and culture [1]. The event’s core mission is to elevate loyalty beyond mere transactions, emphasizing emotional and cultural connections between brands and their customers.

Located in Victoria Island, a bustling center for business and culture in Lagos, the festival promises a vibrant, immersive experience. Attendees will witness brand activations, storytelling sessions, live performances, and customer appreciation awards—all designed to highlight the enduring relationships between brands and their most loyal patrons [1]. The event has been described as a “movement in technicolour,” aiming to foster creativity, community, and a deeper understanding of loyalty as a shared journey rather than a transactional exchange [1].

Ikechukwu Nwaguru, Managing Director of Bvndle Loyalty Limited, emphasized that loyalty is not merely a metric but a meaningful relationship. He stated that the festival creates a “world-class experience” that celebrates the customers who consistently support brands and the communities that turn everyday interactions into something meaningful [1]. This perspective aligns with the event’s broader vision of transforming how brands and consumers engage in an increasingly fast-paced and competitive market.

For brands, the festival presents an opportunity to connect with high-value audiences in bold and innovative ways. In Lagos, where the pace of life is relentless, the event offers a rare moment for reflection and reconnection. The festival aims to shift the narrative around loyalty from a commercial transaction to an emotional partnership, fostering trust and long-term engagement [1].

The event will feature a diverse lineup of participants, including CEOs, marketing leaders, digital influencers, and cultural icons. While the full roster of speakers and performers has not yet been officially announced, organizers have hinted at the inclusion of surprise guests. Ticketing and sponsorship details are expected to be revealed in the coming weeks [1].

Bvndle Loyalty Limited describes the festival as more than just an event—it is a cultural reset and a platform for building trust, inspiring loyalty, and celebrating the customers who are central to brand success [1]. For consumers, the festival offers a unique opportunity to be recognized and rewarded not just as buyers, but as active participants in brand communities.

Individuals interested in attending or receiving updates can visit the festival’s official website at https://rewardsfest.bvndle.com and follow @rewardsfestival on Instagram for waitlist information and event announcements [1].

Source: [1] Bvndle rewards festival unveils bold new platform for brands, customers (https://technext24.com/2025/08/01/bvndle-rewards-festival-brands-customers/)